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Marketing: A complete guide in pictures
- 2nd Edition - July 3, 2004
- Authors: Malcolm McDonald, Peter Morris
- Language: English
- eBook ISBN:9 7 8 - 0 - 0 8 - 0 5 7 5 2 3 - 0
Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there. It is not difficult to spot… Read more
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Request a sales quoteSuccessful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there. It is not difficult to spot organizations that have not adopted a marketing approach!
So that managers and students can quickly grasp the key principles one of the world's leading marketing educators, Malcolm McDonald has teamed up with an expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide.
Using full colour cartoons, packed with ideas and examples, this second edition of Marketing: a pictorial guide for managers is a highly approachable primer. However based as it is on the internationally best selling Marketing Plans textbook it is also both a rigorous and serious introduction to the subject.
So that managers and students can quickly grasp the key principles one of the world's leading marketing educators, Malcolm McDonald has teamed up with an expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide.
Using full colour cartoons, packed with ideas and examples, this second edition of Marketing: a pictorial guide for managers is a highly approachable primer. However based as it is on the internationally best selling Marketing Plans textbook it is also both a rigorous and serious introduction to the subject.
* A unique marketing introduction taking a pictorial approach
* Very powerful and very fast learning tool for the key concepts in Marketing
* Written by one of the leading author teams in the subject
* Very powerful and very fast learning tool for the key concepts in Marketing
* Written by one of the leading author teams in the subject
All intro marketers (students, managers) wanting first principles; short executive courses.
Understanding the marketing process; The marketing planning process: 1; The marketing planning process: 2; The customer and market audit; The product audit; Setting marketing objectives and strategies; The communication plan: 1; The communication plan: 2; The pricing plan; Place: the distribution and customer service plan; Marketing information, forecasting and organization; Designing and implementing a marketing planning system
- No. of pages: 168
- Language: English
- Edition: 2
- Published: July 3, 2004
- Imprint: Butterworth-Heinemann
- eBook ISBN: 9780080575230
MM
Malcolm McDonald
MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.
Affiliations and expertise
Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UKPM
Peter Morris
NDD, ATD, is an illustrator and designer of educational and training materials, head of design and manager of the Media Service Unit, University of Sussex, co-founder and studio manager of Business Training and producer of corporate videos. Peter is co-author of Finance for Small Businesses, Total Quality Management, Selling Products and Services (all published by Butterworth-Heinemann).
Affiliations and expertise
Illustrator and designer of educational and training material