Leadership, Branding, and the Business of Dermatology, An Issue of Dermatologic Clinics
- 1st Edition, Volume 44-4 - September 12, 2026
- Latest edition
- Editor: Terrence A. Cronin Jr.
- Language: English
In this issue of Dermatologic Clinics, guest editor Dr. Terrence A. Cronin, Jr., brings his considerable expertise to the topic of Leadership, Branding, and the Business of… Read more
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Description
Description
In this issue of Dermatologic Clinics, guest editor Dr. Terrence A. Cronin, Jr., brings his considerable expertise to the topic of Leadership, Branding, and the Business of Dermatology. Understanding the business aspects of dermatology—such as financial management, operational efficiency, and adapting to healthcare trends—ensures practices remain viable and capable of expanding access to quality care. This issue discusses various topics such as developing a unique product, building a brand voice and logo, being a social media ambassador, effective organizational leadership, and more.
Key features
Key features
- Contains 12 relevant, practice-oriented topics including product development and branding; developing an electronic medical record platform for dermatologists; pearls and pitfalls of social media in dermatology; leadership in times of crisis; leadership by building your own personal brand; and more.
- Provides in-depth clinical reviews on leadership, branding, and the business of dermatology, offering actionable insights for clinical practice.
- Presents the latest information on this timely, focused topic under the leadership of experienced editors in the field. Authors synthesize and distill the latest research and practice guidelines to create clinically significant, topic-based reviews.
Readership
Readership
Dermatology
Table of contents
Table of contents
Company, Product Development and Branding (Proactiv Solution, Rodan + Fields)
The Anatomy of Unique Product Development
Branding and the Business of Dermatology
Developing a Dermatology-Specific Electronic Medical Record: Leadership, Strategy, and the Role of Artificial Intelligence
Branding in Dermatology: A Strategic Framework and the American Academy of Dermatology Rebranding Experience
Being a Social Media Ambassador
Pearls and Pitfalls of Social Media in Dermatology
The Pearls and Perils of Social Media in Dermatology
Leadership During Times of Crisis
The Trodden and Untrodden Path: Mentorship, Innovation, and Leadership in Dermatology
Effective Organizational Leadership
Leadership by Building Your Own Personal Brand
Creating a Culture of Inspiring Medical Leadership
The Anatomy of Unique Product Development
Branding and the Business of Dermatology
Developing a Dermatology-Specific Electronic Medical Record: Leadership, Strategy, and the Role of Artificial Intelligence
Branding in Dermatology: A Strategic Framework and the American Academy of Dermatology Rebranding Experience
Being a Social Media Ambassador
Pearls and Pitfalls of Social Media in Dermatology
The Pearls and Perils of Social Media in Dermatology
Leadership During Times of Crisis
The Trodden and Untrodden Path: Mentorship, Innovation, and Leadership in Dermatology
Effective Organizational Leadership
Leadership by Building Your Own Personal Brand
Creating a Culture of Inspiring Medical Leadership
Product details
Product details
- Edition: 1
- Latest edition
- Volume: 44-4
- Published: September 15, 2026
- Language: English
About the editor
About the editor
Terrence A. Cronin Jr.
Editor
Affiliations and expertise
Assistant Voluntary, Professor, Frost Department of Dermatology and Cutaneous Surgery, Miller School of Medicine, University of Miami, Miami, Fl, Private Practice, Melbourne, Fl, USA