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It's Our Research
Getting Stakeholder Buy-in for User Experience Research Projects
- 1st Edition - March 19, 2012
- Author: Tomer Sharon
- Language: English
- Paperback ISBN:9 7 8 - 0 - 1 2 - 3 8 5 1 3 0 - 7
- eBook ISBN:9 7 8 - 0 - 1 2 - 3 8 5 1 3 1 - 4
It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user… Read more
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Request a sales quoteIt’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations.
- Named a 2012 Notable Computer Book for Information Systems by Computing Reviews
- Features a series of video interviews with UX practitioners and researchers
- Provides dozens of case studies and visuals from international research practitioners
- Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills
- Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes
Primary: User experience practitioners, researchers, usability analysts, interaction designers, user interface experts, human factors engineers, and usability engineers worldwide. Secondary: students, new practitioners, as well as individuals experienced in a plethora of organizational environments and settings
Dedication
Foreword
Acknowledgments
About the Author
List of Figures and Tables
Case Studies
Videos
Online Presence
Prologue
Introduction
Chapter 1. If life gives you limes, make mojitos!
Introduction
Types of stakeholders
The perspectives of UX research stakeholders
Difficult people, teams, and organizations: Fight or flight?
Selling the value of research
The Lean Startup movement
Accept the fact that it might not work and that it’s okay
References
Takeaways
Chapter 2. Mmm … Interesting; so what exactly is it that you want to learn?
Introduction
Initiation of a study
The most important questions to ask your stakeholders
Delay any discussion about methodologies
Become the voice of reason
Listening and sowing seeds
Takeaways
Chapter 3. If you pick a methodology first, something must be wrong
Introduction
Research plans
Study goals
Research questions
The questions stakeholders ask and the ones they do not
How many questions?
Prioritizing questions
Selecting a methodology and describing it
The magic of injecting quantitative data into qualitative findings
References
Takeaways
Chapter 4. What’s gonna work? Teamwork!
Introduction
Why collaborate?
Plan together
Recruit participants together
Interact with users together
Analyze together
Color the experience
Report results together
References
Takeaways
Chapter 5. The single biggest problem in communication is the illusion that it has taken place
Introduction
Reports
Presentations
Other communication tools and techniques
Soft communication skills
References
Takeaways
Chapter 6. You can’t manage what you don’t measure
Introduction
Signs that research is being used well
How to track the impact of research
References
Takeaways
Epilogue
Last piece of advice: if you want buy-in, do a great job
Index
- No. of pages: 288
- Language: English
- Edition: 1
- Published: March 19, 2012
- Imprint: Morgan Kaufmann
- Paperback ISBN: 9780123851307
- eBook ISBN: 9780123851314
TS
Tomer Sharon
Tomer Sharon is a User Experience researcher at Google Search. Previously, he led the user experience research effort for Google’s online advertising management platform - DFP (Doubleclick for Publishers). Prior to Google, he worked at Check Point Software Technologies in Israel as User Experience Researcher Lead.
As founder and first president of UPA Israel, he led the chapter to many achievements such as raising awareness of the need for easy-to-use, efficient, and fun technology products, and growing and nurturing a professional community of 1,000 practitioners.
Tomer is an experienced speaker at local and international conferences, a published author of articles and papers, and a past editorial board member for UPA’s UX Magazine. Tomer holds a BA in Social Sciences from The Open University and a master’s degree in Human Factors in Information Design from Bentley University in Waltham, MA.
Affiliations and expertise
UX Researcher, Google SearchRead It's Our Research on ScienceDirect