Introduction to Tourism
- 1st Edition - March 7, 1997
- Latest edition
- Authors: Leonard J Lickorish, Carson L Jenkins
- Language: English
An Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction to all facets of tourism including:the his… Read more
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Description
Description
An Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction to all facets of tourism including:
the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends.
Tourism has changed radically in recent years with the onset of many technological and economic changes and an ever increasing concern for the environment. This book provides a down-to-earth introduction to this complex and multi-faceted industry.
This invaluable introduction is written for all students of tourism and all those involved in the industry who want to know more about the structure, component activities and environment within which they work.
the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends.
Tourism has changed radically in recent years with the onset of many technological and economic changes and an ever increasing concern for the environment. This book provides a down-to-earth introduction to this complex and multi-faceted industry.
This invaluable introduction is written for all students of tourism and all those involved in the industry who want to know more about the structure, component activities and environment within which they work.
Key features
Key features
Comprehensive introduction to the complex subject of tourism
Practical approach to the organization, marketing and development aspects of the tourism business
International and worldwide overview: a reference as well as a textbook
Practical approach to the organization, marketing and development aspects of the tourism business
International and worldwide overview: a reference as well as a textbook
Readership
Readership
Undergraduate students on tourism courses or business studies students with a tourism option; advance GNVQ students; those employed in the industry.
Table of contents
Table of contents
Preface; The nature and characteristics of the tourism industry; How tourism developed - the history; The measurement of tourism; Factors influencing demand for tourism; Economic impacts of tourism; Social and cultural aspects of tourism; Tourism and the environment; Tourism trades; Marketing; Tourism policy, planning and development; The role of government; Tourism in developing countries; Tourism by world region; Future trends; Index.
Product details
Product details
- Edition: 1
- Latest edition
- Published: March 10, 1997
- Language: English
About the authors
About the authors
LL
Leonard J Lickorish
Affiliations and expertise
Now deceased - Former Director General, British Tourist Authority and Secretary General, European Tourism Action GroupCJ
Carson L Jenkins
Affiliations and expertise
Professor of International Tourism, The Scottish Hotel School, University of StrathclydeView book on ScienceDirect
View book on ScienceDirect
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