Indian Business Culture
An insider's guide
- 1st Edition - March 22, 1999
- Imprint: Butterworth-Heinemann
- Author: Rajiv Desai
- Language: English
- eBook ISBN:9 7 8 - 0 - 0 8 - 0 4 9 5 3 6 - 1
Indian Business Culture addresses the cultural issues related to doing business in India. It looks at the impact of history and politics on business practice, and provides case… Read more
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Request a sales quoteIndian Business Culture addresses the cultural issues related to doing business in India. It looks at the impact of history and politics on business practice, and provides case studies to show how different companies have fared in India.
India is one of the most rapidly developing economies in the world. Increasing numbers of multi-national companies are investing in large-scale projects in India, and business is booming. India is also a country of great racial and cultural diversity, often misunderstood by the world at large.
Indian Business Culture is ideal for those who want to understand India and its people better, and to enhance your chances of being successful in business there. It provides an objective look at the complexities of conducting business in India. Such insights are vital for risk assessments as well as for negotiations.
Rajiv Desai is President of Indian Public Affairs Network, the country's premier public relations/public affairs consulting firm. Mr Desai was media advisor to Rajiv Gandhi in the 1989 and 1991 election campaigns. He is also a journalist and his work has been published in a wide variety of international newspapers and magazines.
India is one of the most rapidly developing economies in the world. Increasing numbers of multi-national companies are investing in large-scale projects in India, and business is booming. India is also a country of great racial and cultural diversity, often misunderstood by the world at large.
Indian Business Culture is ideal for those who want to understand India and its people better, and to enhance your chances of being successful in business there. It provides an objective look at the complexities of conducting business in India. Such insights are vital for risk assessments as well as for negotiations.
Rajiv Desai is President of Indian Public Affairs Network, the country's premier public relations/public affairs consulting firm. Mr Desai was media advisor to Rajiv Gandhi in the 1989 and 1991 election campaigns. He is also a journalist and his work has been published in a wide variety of international newspapers and magazines.
Written by a local expert
Enhances your chances of being successful in business in India
Includes case studies to show how companies have fared
Enhances your chances of being successful in business in India
Includes case studies to show how companies have fared
Company executives; students
Why this book?; Indian business: Weak partners, formidable foe; Indian government: Socialist legacy; Indian political establishment: Emergent trends; Indian media: The jewel in India's democratic crown; The Indian academy: A paradox; Key issues: A current scenario; India: A fact file; Key contacts.
- Edition: 1
- Published: March 22, 1999
- Imprint: Butterworth-Heinemann
- No. of pages: 157
- Language: English
- eBook ISBN: 9780080495361
RD
Rajiv Desai
Affiliations and expertise
President, Indian Public Affairs Network