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Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society,… Read more
LIMITED OFFER
Immediately download your ebook while waiting for your print delivery. No promo code needed.
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics.
Primary: graduate students and professors worldwide studying media economics, as well as those working in industrial organization and microeconomicsSecondary: non-academic economists worldwide working in regulation and competition policy
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