Festival and Events Management
An International Arts and Culture Perspective
- 1st Edition - October 17, 2003
- Imprint: Butterworth-Heinemann
- Editors: Siobhan Drummond, Ian Yeoman, Martin Robertson, Jane Ali-Knight, Una McMahon-Beattie
- Language: English
- eBook ISBN:9 7 8 - 0 - 0 8 - 0 4 7 7 7 0 - 1
Festival and Events Management: An International Perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With i… Read more
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Request a sales quoteFestival and Events Management: An International Perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises.
* Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives
* Demonstrates how to manage and market the arts and leisure experience
* International case studies from Europe, New Zealand, Australia and USA
* Demonstrates how to manage and market the arts and leisure experience
* International case studies from Europe, New Zealand, Australia and USA
Higher education students at level 3 or above on either Events Management courses or Arts Management courses. Also modules in events management on leisure, recreation, hospitality and tourism degrees. Professional courses and event/leisure professionals/consultants.
Foreword by Peter Irvine, Director of Unique Events, Edinburgh
Section one -
Festivals, events and the cultural experience:
Arts, leisure & cultural concepts (Ali-Knight, Robertson); An overview of events management (Jones, Morgan, Salem); Festivals, events & the destination (Derret);
Section two -
Managing the arts, culture and leisure experience: Event design and management (James and Brown); Visitor management for festival and events (Yeoman, Robertson, McMahon-Beattie); Service quality and managing your people (Drummond and Anderson); The implications and process of using IT within events organisations (Knox)
Section three -
Marketing, revenue and retail operations: Events and detination dynamic (Robertson, Wardrop); Marketing information for the events industry (Wood); Merchandising and Retail (Doyle); Festival and events catering operations (Fields, Stansbie); Principles and applications in ticketing and reservations management (Beaven, Laws)
Section four -
Policies and strategies of art and leisure event management; Politics, public policy and the destination (Hall, Rusher); Events management in the context of New Zealand's art, leisure and cultural sectors (Harrison, McDonald); The economics and evaluation of festival and events (Carlsen); A strategic approach for the use of sponsorship in the events industry (Masterman); The behavioural aspects of financial management (Raj); Risk and decision making in event management (Laybourn)
Section five -
Case studies and contemporary issues of arts and leisure festivals and events: Social and environmental impacts - attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival (Mason, Beaumont-Kerridge); Wine tourism events (Novelli); Edinburgh's winter festivals (Wardrop, Robertson); Sponsorship, funding and strategic function - Carling festival and V-festival (Raj, Walters); The Anglesey Sea symposium (Matthews); A critical examination of Sydney's 2000 Olympic Games (Waitt); Index
Section one -
Festivals, events and the cultural experience:
Arts, leisure & cultural concepts (Ali-Knight, Robertson); An overview of events management (Jones, Morgan, Salem); Festivals, events & the destination (Derret);
Section two -
Managing the arts, culture and leisure experience: Event design and management (James and Brown); Visitor management for festival and events (Yeoman, Robertson, McMahon-Beattie); Service quality and managing your people (Drummond and Anderson); The implications and process of using IT within events organisations (Knox)
Section three -
Marketing, revenue and retail operations: Events and detination dynamic (Robertson, Wardrop); Marketing information for the events industry (Wood); Merchandising and Retail (Doyle); Festival and events catering operations (Fields, Stansbie); Principles and applications in ticketing and reservations management (Beaven, Laws)
Section four -
Policies and strategies of art and leisure event management; Politics, public policy and the destination (Hall, Rusher); Events management in the context of New Zealand's art, leisure and cultural sectors (Harrison, McDonald); The economics and evaluation of festival and events (Carlsen); A strategic approach for the use of sponsorship in the events industry (Masterman); The behavioural aspects of financial management (Raj); Risk and decision making in event management (Laybourn)
Section five -
Case studies and contemporary issues of arts and leisure festivals and events: Social and environmental impacts - attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival (Mason, Beaumont-Kerridge); Wine tourism events (Novelli); Edinburgh's winter festivals (Wardrop, Robertson); Sponsorship, funding and strategic function - Carling festival and V-festival (Raj, Walters); The Anglesey Sea symposium (Matthews); A critical examination of Sydney's 2000 Olympic Games (Waitt); Index
- Edition: 1
- Published: October 17, 2003
- Imprint: Butterworth-Heinemann
- No. of pages: 448
- Language: English
- eBook ISBN: 9780080477701
SD
Siobhan Drummond
Affiliations and expertise
Senior Lecturer in Tourism, University of Paisley, ScotlandIY
Ian Yeoman
Associate Professor, Victoria University, New Zealand
Affiliations and expertise
Associate Professor, Victoria University, New ZealandMR
Martin Robertson
Affiliations and expertise
School of Hospitality, Tourism and Marketing, Victoria University, AustraliaJA
Jane Ali-Knight
Affiliations and expertise
School of Marketing, Tourism and Language, Napier UniversityUM
Una McMahon-Beattie
Affiliations and expertise
School of Hospitality, Tourism and Consumer Studies, University of UlsterRead Festival and Events Management on ScienceDirect