Eyecare Business
Marketing and Strategy
- 1st Edition - January 30, 2001
- Authors: Gary L. Moss, Peter G. Shaw-McMinn
- Language: English
- Paperback ISBN:9 7 8 - 0 - 7 5 0 6 - 7 2 3 8 - 2
Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of… Read more
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Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.
Optometrists, optometry students, and ophthalmologists
Creating Your Practice Identity; Developing Your Marketing Goals; Assessing Your Market Opportunities; Identifying and Targeting Patients; Building Long-Term Patient Relationships; Managing the Marketing Mix; Understanding Patient Satisfaction; Formulating Your Marketing and Business Strategy; Implementing and Controlling Your Plan; New Marketing Technologies; Marketing Your Practice for Sale; Concluding Remarks
- Edition: 1
- Published: January 30, 2001
- Language: English
GM
Gary L. Moss
Affiliations and expertise
Associate Professor of Community Care and Public Health, New England College of Optometry, Boston; Adjunct Instructor, Emmanuel College, Boston, MAPS
Peter G. Shaw-McMinn
Affiliations and expertise
Assistant Professor of Clinical Science, Southern California College of Optometry, Fullerton, CARead Eyecare Business on ScienceDirect