Ewles and Simnett’s Promoting Health: A Practical Guide
- 8th Edition - August 9, 2023
- Imprint: Elsevier
- Authors: Angela Scriven, Gareth Morgan, James Woodall
- Language: English
- Paperback ISBN:9 7 8 - 0 - 3 2 3 - 8 8 1 8 6 - 9
- eBook ISBN:9 7 8 - 0 - 3 2 3 - 8 8 3 4 6 - 7
The eighth edition of this seminal guide is designed to support public health practitioners in keeping up-to-date amid the rapidly changing, complex challenges and contexts facing… Read more
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Request a sales quoteThe eighth edition of this seminal guide is designed to support public health practitioners in keeping up-to-date amid the rapidly changing, complex challenges and contexts facing population health in the twenty-first century.
Suitable for both undergraduates and postgraduates across a range of professions, the Practical Guide provides theories, principles and competencies for effective health promotion in multiple settings. The book is organised into three parts, covering an overview of the public health landscape, the essentials of planning and management, and how to develop capabilities across a range of activities.
The text has been fully updated to examine new issues facing public health, including restructuring of the UK sector post-European Union; COVID-19 and its public health impact and legacy; economic and cost of living influences on population health; and the role of the internet and social media misinformation.
Suitable for both undergraduates and postgraduates across a range of professions, the Practical Guide provides theories, principles and competencies for effective health promotion in multiple settings. The book is organised into three parts, covering an overview of the public health landscape, the essentials of planning and management, and how to develop capabilities across a range of activities.
The text has been fully updated to examine new issues facing public health, including restructuring of the UK sector post-European Union; COVID-19 and its public health impact and legacy; economic and cost of living influences on population health; and the role of the internet and social media misinformation.
- Includes promotion of healthier living, working with communities and effective communication
- Outlines new research on the comparative effectiveness of different approaches to health promotion and public health practice
- Explores the increasing influence of the internet, both in terms of its use for health promotion and its negative influence on wellbeing and health
- Describes changes to the structure and organisation of public health in the UK, including the latest policies and national strategies
- Accessible writing style – makes it easy to learn and remember
- Case studies bring theory to life
- Practice points help readers structure study
Undergraduate nursing students and allied health students. Post-graduate students studying Master’s degrees health promotion and public health
- Cover image
- Title page
- Table of Contents
- Copyright
- Foreword
- Preface
- Acknowledgements
- Part 1. Thinking About Health, Health Promotion, and Public Health
- Part Contents
- Part Summary
- 1. What Is Health?
- Chapter Outline
- Summary
- What Does Being Healthy Mean to You?
- Concepts of Health and Wellbeing
- Determinants of Health and Wellbeing
- Improving Health – Historical Overview
- International Initiatives for Improving Health
- National Initiatives
- Where are we Now?
- Practice Points
- References
- Websites
- Blogs
- Facebook
- Twitter and Instagram
- 2. What Is Health Promotion?
- Chapter Outline
- Summary
- Defining Health Promotion
- The Scope of Health Promotion
- A Framework for Health Promotion Activities
- Areas of Competencies Important to Promoting Health
- Competencies In Public Health and Health Promotion
- Practice Points
- References
- Websites
- Blogs
- Facebook
- Twitter
- YouTube
- 3. Who Promotes Health?
- Chapter Outline
- Summary
- National Public Health Agencies
- International Public Health Agencies
- Health Promotion Agents and Agencies Outside the NHS
- Other Local Organisations and Groups
- Practice Points
- References
- Websites
- Blogs
- 4. Values and Ethical Considerations in Health Promotion and Public Health
- Chapter Outline
- Summary
- Exploring the Aims of Health Promotion and Public Health Practice
- Analysing Aims and Values: Five Approaches
- Ethical Dilemmas
- Behaviour Change and Nudging: An Ethical Approach?
- Making Ethical Decisions
- Towards an Ethical Code of Practice
- Practice Points
- References
- Websites
- BBC Iplayer
- Blogs
- Part 2. Planning and Managing Health Promotion and Public Health Practice
- Part Contents
- Part Summary
- 5. Planning and Evaluating Health Promotion and Public Health Interventions
- Chapter Outline
- Summary
- The Planning Process
- The Planning Framework
- Practice Points
- References
- Websites
- Twitter
- 6. Identifying Health Promotion and Public Health Practice Needs and Priorities
- Chapter Outline
- Summary
- Concepts of Need
- Need, Demand and Supply
- Identifying Health Promotion Needs
- Finding and using Information
- Assessing Health Promotion and Public Health Practice Needs
- Setting Health Promotion and Public Health Priorities
- Practice Points
- References
- Websites
- Facebook
- Twitter
- 7. Evidence and Research for Health Promotion and Public Health PracticeGareth Morgan, Angela Scriven
- Chapter Outline
- Summary
- Evidence-Informed Health Promotion and Public Health Practice
- Judging the Cost-effectiveness of Public Health Interventions
- Reference
- Reference
- Audit
- Health Impact Assessment (HIA) Tools and Methods
- How to Undertake an HIA
- Using Published Research
- Doing Your Own Small-Scale Research
- Practice Points
- References
- YouTube
- Webpages
- 8. Skills of Personal Effectiveness
- Chapter Outline
- Summary
- Management Skills in Health Promotion and Public Health Practice
- Managing Information
- Writing Reports
- Using Time Effectively
- Managing Project Work
- Managing Change
- Working for Quality
- Practice Points
- References
- YouTube
- 9. Working Effectively With Other People
- Chapter Outline
- Summary
- Communicating with Colleagues
- Coordination and Teamwork
- Effective Committee Work
- Working in Partnership with Other Organisations
- Practice Points
- References
- YouTube
- Websites
- Facebook
- Blogs
- YouTube
- Twitter
- Part 3. Competencies in Health Promotion and Public Health Practice
- Part Contents
- Part Summary
- 10. Fundamentals of Communication in Public Health
- Chapter Outline
- Summary
- Exploring Relationships with Clients
- Self-Esteem, Self-confidence and Communication
- Listening
- Enabling People to Talk
- Asking Questions and Getting Feedback
- Communication Barriers
- Overcoming Language Barriers
- Nonverbal Communication
- Other Forms of Communication
- Practice Points
- References
- Websites
- YouTube
- Twitter
- 11. Using Communication Tools in Health Promotion and Public Health Practice
- Chapter Outline
- Summary
- Selecting Public Health Resources
- The Range of Public Health Resources: Uses, Advantages and Limitations
- Producing Health Promotion and Public Health Resources
- Presenting Statistical Information
- Using the Mass Media to Promote Health
- Jo Goodheart
- Using the Internet and Social Media to Promote Health
- Practice Points
- References
- Websites
- Free Infographic Design Tools
- Facebook
- Twitter
- YouTube
- 12. Educating for Health
- Chapter Outline
- Summary
- Principles of Learning for Health
- Facilitating Health Learning
- Guidelines for Giving Public Health Talks
- Improving Patient Education
- Teaching Practical Skills for Health
- Practice Points
- References
- Website
- YouTube
- Facebook
- 13. Working With Groups to Promote Health
- Chapter Outline
- Summary
- Types of Groups
- When to Use Group Work
- Group Leadership
- Group Behaviour
- Setting Up a Group
- Getting Groups Going
- Discussion Skills
- Dealing with Difficulties
- Virtual Groups
- Practice Points
- References
- YouTube
- Websites
- Blog
- 14. Enabling Healthier Living Through Behaviour Change
- Chapter Outline
- Summary
- Models of Behaviour Change
- Working with a Client’s Motivation
- Working for Client Self-empowerment
- Strategies for Increasing Self-Awareness, Clarifying Values and Changing Attitudes
- Strategies for Changing Behaviour
- Using Strategies Effectively
- Brief Interventions
- Barriers to Behaviour Change
- Practice Points
- References
- YouTube
- Websites
- 15. Working With Communities
- Chapter Outline
- Summary
- Community Engagement in Health Promotion and Public Health
- Principles of Community-Based Engagement
- Community Participation
- Community Development in Practice
- Community Health Projects
- Developing Competence in Community Work
- Practice Points
- References
- Websites
- YouTube
- Twitter
- Facebook
- 16. Influencing and Implementing Public Health Policy
- Chapter Outline
- Summary
- Global Health Policy Directives
- Making and Influencing Local and National Health Policy
- Implementing National Health Policies at a Local Level
- Challenging Policy
- CAMPAIGNING
- Practice Points
- References
- Websites
- Webinars
- Twitter
- Facebook
- Index
- Edition: 8
- Published: August 9, 2023
- Imprint: Elsevier
- Language: English
- Paperback ISBN: 9780323881869
- eBook ISBN: 9780323883467
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Angela Scriven
Angela Scriven is a Reader in Health Promotion at Brunel University in London, UK. She has been teaching and researching in the field of health promotion for over 30 years and has published widely including authoring, editing or co-editing the following books Health Promotion Alliances: Theory and Practice (1998); Health Promotion: Professional Perspectives (1996; 2001 2nd edn); Promoting Health: Global Perspectives (2005); Health Promoting Practice: The Contribution of Nurses and Allied Health Professionals (2005); Public Health: Social Context and Action (2007); Promoting Health: A Practical Guide (2010); Health Promotion for Health Practitioners (2010); Health Promotion Settings: Principles and Practice (2012). Her research is centred on the relationship between health promotion policy and practice within specific contexts. She is a member of the International Union of Health Promotion and Education (IUHPE), is President Elect for the Institute of Health Promotion and Education (IHPE) and is a Fellow of the Royal Society for Public Health (RSPH).
Affiliations and expertise
Reader in Health Promotion, School of Health Sciences and Social Care, Brunel University, London, UK