Enterprise: Entrepreneurship and Innovation
Concepts, Contexts and Commercialization
- 1st Edition - May 2, 2006
- Imprint: Butterworth-Heinemann
- Authors: Robin Lowe, Sue Marriott
- Language: English
- eBook ISBN:9 7 8 - 0 - 0 8 - 0 4 9 2 6 5 - 0
Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of ent… Read more
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Request a sales quoteEnterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. The text contains:
* case studies and ‘pause and reflect’ situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions in ‘real life’.
* integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation.
Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation shows:
* how to understand and acquire the entrepreneur’s skills, attitudes and knowledge
* the techniques needed to generate new business and create a new organisation
* how to become more innovative, self reliant, and opportunistic.
* the learning and decision-making processes of entrepreneurs
* case studies and ‘pause and reflect’ situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions in ‘real life’.
* integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation.
Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation shows:
* how to understand and acquire the entrepreneur’s skills, attitudes and knowledge
* the techniques needed to generate new business and create a new organisation
* how to become more innovative, self reliant, and opportunistic.
* the learning and decision-making processes of entrepreneurs
*Easy to read for concentrated study with illustrations of the practical application of enterprise, innovation and entrepreneurship
*Covers the range of enterprise topics, concepts, theory and frameworks needed for a core text
*Encourages readers to think of the opportunities and challenges (but not a ‘how to set up your business' book)
*Develops skills that will enhance their employability in a world where creativity and innovation is demanded, not only in the private sector but also in the public, voluntary and community sectors.
*Covers the range of enterprise topics, concepts, theory and frameworks needed for a core text
*Encourages readers to think of the opportunities and challenges (but not a ‘how to set up your business' book)
*Develops skills that will enhance their employability in a world where creativity and innovation is demanded, not only in the private sector but also in the public, voluntary and community sectors.
Undergraduate or MBA/masters level modules in enterprise and entrepreneurship.
As pure subject degrees lose favour, hybrid degrees or degrees that include business topics are gaining in popularity. These typically include enterprise, entrepreneurship and small business management. Students opting for small business management modules in their second year have doubled at SHU.
As pure subject degrees lose favour, hybrid degrees or degrees that include business topics are gaining in popularity. These typically include enterprise, entrepreneurship and small business management. Students opting for small business management modules in their second year have doubled at SHU.
Part 1: Concepts; 1 What is enterprise and where do we find it?; 2 What entrepreneurs are like and what they do; 3 Innovation and its management; 4 Learning, decision-making and leadership; Part 2: Contexts; 5 The personal enterprise environment; 6 The enterprise environment and the entrepreneurial response; 7 The social, public and not-for-profit context; 8 Multicultural entrepreneurship; Part 3: Commercialisation; 9 Opportunity identification and solution development; 10 Enterprise planning and risk management; 11 Getting started: creating the organisation, obtaining resources and reaching break even; 12 Enterprise strategies and fast growth
- Edition: 1
- Published: May 2, 2006
- Imprint: Butterworth-Heinemann
- Language: English
- eBook ISBN: 9780080492650
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Robin Lowe
Affiliations and expertise
Robin Lowe, Principle Lecturer in Marketing, faculty of Organization and Management, Sheffield Hallam UniversitySM
Sue Marriott
Affiliations and expertise
Faculty of Organisation and Management, Sheffield Hallam University, UKRead Enterprise: Entrepreneurship and Innovation on ScienceDirect