Emotion Measurement

Emotion Measurement, Second Edition highlights key elements of emotions that should be considered in the measurement of emotions in both academic and commercial environments. This edition begins with an updated review of basic studies of emotion, including the theory, physiology, and psychology of emotions, as these are the foundational studies which food scientists as well as product developers and marketing professionals need to be aware of.

The second section highlights methods for studying emotions, and reviews the different approaches to emotion measurement: questionnaire self-report, behavioral, and physiological. This section explores the merits of intrinsic versus extrinsic measures of emotion. Some new measurement approaches have emerged since the first edition of this book. The book then presents practical applications, with chapters on emotion research in food and beverage, as well as in a range of products and clinical settings. The experience in testing product emotions has increased since the first edition when product emotion research was newer. Finally, Emotion Measurement, Second Edition provides coverage of cross-cultural research on emotions. This is critical because much of the newer commercial research is aimed at markets around the world, requiring methods that work in many cultures. And the universality of emotions has been a topic of research for decades.

Taking both an academic and applied approach, Emotion Measurement, Second Edition will be an invaluable reference for those conducting basic academic research on emotions and for sensory and consumer scientists, and the product developers and marketing professionals they work alongside.

*5 stars* "...describes the various aspects of emotion, especially in terms of being able to measure them. It looks at theory, typology, specific measurement methods, assessment in clinical practice, and cross-cultural issues…. [with] the goal to combine the academic study of emotions with the applied and commercial study of emotions…. [V]ery readable and contains numerous tables/figures, which help to clarify the text,…[with] no obvious shortcomings. This book is excellent,…[and] contains so much valuable information in 30 chapters and 1,021 pages. The authors are credible authorities from many countries of the world. The second edition is justified in replacing the first because there are new measurement approaches, along with cross-cultural research findings."—©Doody’s Review Service, 2023, Gary B Kaniuk, PsyD (Cermak Health Services)