Skip to main content
Elsevier
View Cart

Electronic Media

Then, Now, and Later

  • 2nd Edition - July 29, 2010
  • Latest edition
  • Authors: Norman Medoff, Barbara K. Kaye
  • Language: English

Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of el… Read more

Purchase options

Sorry, this title is not available for purchase in your country/region.

World Book Day celebration

Where learning shapes lives

Up to 25% off trusted resources that support research, study, and discovery.

Explore resources

Description

Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a “See It Then, See It Now, See It Later” approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media.

FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry.

Key features

• Overview of the history of electronic media, industry terms, and current media trends
• Exploration of electronic media from both a media consumer and provider's perspective
• Consideration of social media and its effects on everday and mass communication
• Unique "See It Then, See It Now, See It Later" chapter structure places electronic media history into historical context
• Companion Web site provides further insights to how communication technologies work
• Now available in major e-reader formats and apps!

Readership

Students in communications and broadcasting courses

Table of contents

Chapter 1 Tuning In to Electronic Media
Chapter 2 Radio
Chapter 3 Television
Chapter 4 Cable, Satellite, and Other Delivery Systems
Chapter 5 The Internet
Chapter 6 Programming
Chapter 7 Advertising
Chapter 8 Audience Measurement
Chapter 9 Business and Ownership
Chapter 10 Operating, Producing, and Distribution
Chapter 11 The Feature Film and Video Game Industries
Chapter 12 Regulation, Legal Issues, and Ethics
Chapter 13 Media Effects
Chapter 14 Personal/Social Media - The Future

Product details

  • Edition: 2
  • Latest edition
  • Published: July 29, 2010
  • Language: English

About the authors

NM

Norman Medoff

Dr. Medoff is Director of the School of Communication at Northern Arizona University. He has taught and served as an administrator at three different universities, produced numerous television and corporate video projects, and has overseen the productions of many students. Dr. Medoff has authored articles in scholarly journals as well as trade and consumer magazines. He has also written textbooks on the Internet and mass media, television production, and electronic media. In addition, he has served as president of the Broadcast Education Association and has recently been the recipient of a Fulbright Specialist Grant.
Affiliations and expertise
Director of the School of Communication at Northern Arizona University

BK

Barbara K. Kaye

Affiliations and expertise
Associate Professor University of Tennessee-Knoxville