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e.biz

The Anatomy of Electronic Business

  • 1st Edition - October 30, 2003
  • Latest edition
  • Author: Geoffrey Sampson
  • Language: English

E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make… Read more

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Description

E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students.

Key features

  • First textbook on e-business aimed at CS/IS students
  • Takes a strategic rather than a technological approach
  • Presents a straightforward analysis of the e-business scene without the jargon and the hype.
  • Readership

    Students on computing and IT undergraduate courses, particuarly those focusing on e-business

    Table of contents

    Introduction; IT and the structure of the economy; E-commerce strategies; E-business and the institutions of society; Jurisdiction, regulation and taxation; Shifting to an intangible economy; Enterprise resource planning; Marketing and customer relationships; More enterprise applications; XML and Web services; Websites; The open source movement; E-business and small firms; Into the future; Index

    Product details

    • Edition: 1
    • Latest edition
    • Published: November 24, 2003
    • Language: English

    About the author

    GS

    Geoffrey Sampson

    Affiliations and expertise
    Department of Informatics, Sussex University, UK