e.biz
The Anatomy of Electronic Business
- 1st Edition - October 30, 2003
- Imprint: Butterworth-Heinemann
- Author: Geoffrey Sampson
- Language: English
- Paperback ISBN:9 7 8 - 0 - 7 5 0 6 - 5 8 9 5 - 9
- eBook ISBN:9 7 8 - 0 - 0 8 - 0 9 3 9 7 7 - 3
E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make… Read more
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Request a sales quoteE-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students.
Students on computing and IT undergraduate courses, particuarly those focusing on e-business
Introduction; IT and the structure of the economy; E-commerce strategies; E-business and the institutions of society; Jurisdiction, regulation and taxation; Shifting to an intangible economy; Enterprise resource planning; Marketing and customer relationships; More enterprise applications; XML and Web services; Websites; The open source movement; E-business and small firms; Into the future; Index
- Edition: 1
- Published: October 30, 2003
- Imprint: Butterworth-Heinemann
- Language: English
- Paperback ISBN: 9780750658959
- eBook ISBN: 9780080939773
GS
Geoffrey Sampson
Affiliations and expertise
Department of Informatics, Sussex University, UK