Digital Marketing in Sustainable Logistics and Supply Chain Management
Strategies, Innovations, and Impact
- 1st Edition - June 1, 2027
- Latest edition
- Editors: Adnan Ahmed Sheikh, Syed Abdul Rehman Khan, Nadir Munir Hassan, Muhammad Tanveer
- Language: English
Digital Marketing in Sustainable Logistics and Supply Chain Management: Strategies, Innovations, and Impact offers an interdisciplinary examination of the intersection betwee… Read more
Description
Description
The book’s chapters cover foundational concepts including digital marketing technologies like AI, IoT, and data analytics applied to sustainable SCM. It addresses sustainability principles in logistics, the role of artificial intelligence in integrating marketing with supply chains, and innovative digital marketing strategies to engage suppliers and customers. Further topics include challenges to implementation, future trends, consumer perspectives on green products, and global regional case studies demonstrating diverse approaches and solutions.
This reference benefits academics, researchers, and practitioners including supply chain managers, marketing professionals, and sustainability advocates seeking actionable knowledge and strategic frameworks for digital transformation in sustainable logistics. It is also valuable for faculty and postgraduate students in marketing, supply chain management, and sustainability programs, as well as policymakers and technology providers aiming to foster sustainable, transparent, and resilient supply chains.
Key features
Key features
- Provides clear frameworks and strategies for integrating digital marketing with sustainable supply chain management to enhance operational efficiency and environmental responsibility
- Presents evidence-based case studies and real-world examples demonstrating successful implementation of the concepts
- Offers insights into emerging technologies and trends such as AI, IoT, blockchain, and data analytics that enable sustainable, customer-focused supply chains
Readership
Readership
Table of contents
Table of contents
2. Sustainability in Supply Chain and Logistics Management
3. Examining Consumer Perspective on Digital Marketing of Green Products
4. Digital Marketing Tools and Technologies and Sustainable Business Orientation. A Case of AI-led Industrial Dynamics
5. Role of E-Marketing in Igniting Sustainable Orientation and Experience in Sustainable Supply Chains
6. Digital Marketing-Driven Innovations as a source of Engaging Suppliers (Other Channel Members) for sustainable Logistics/Supply Operations
7. Advanced Digital Technologies for Sustainable Supply Chains
8. Data Analytics and Decision-Making for Sustainable Marketing led, Sustainable SCM
9. Role of Artificial Intelligence in Reshaping the Integrated Roadmap between Digital Marketing and Sustainable business operations for Sustainable Business outcomes
10. Global Perspectives and Regional Case Studies in Digital Marketing and Sustainable Supply Chains
11. Challenges and Barriers to Implementing Sustainable Digital Marketing & SCM Process
12. Future Trends: Digital Marketing and the Sustainable Supply Chain of Tomorrow
Product details
Product details
- Edition: 1
- Latest edition
- Published: June 1, 2027
- Language: English
About the editors
About the editors
Adnan Ahmed Sheikh
Syed Abdul Rehman Khan
Dr. Syed Abdul Rehman Khan is Director of Business Research and Consultancy Ltd, Sheffield, UK, a Certified Supply Chain Professional (CSCP) credentialed in the USA, and a postdoctoral fellow from Tsinghua University. With over 15 years of core experience at both industry and academic levels, he has published nearly 200 peer-reviewed articles in SSCI/SCI and ABS-listed journals, with several papers indexed in Essential Science Indicators (ESI). He is the author of 11 published academic books on business administration, circular economy, and green practices in business operations. He received scientific innovation awards three times consecutively by the Education Department of Shaanxi Provincial Government, China. Dr. Khan also holds memberships in APCIS-U.S.; Production and Operation Management Society, India; Council of Supply Chain Management of Professionals U.S.; Supply Chain Association of Pakistan; and Global Supply Chain Council China.
Nadir Munir Hassan
Nadir Munir Hassan is an Assistant Professor of Marketing, at Department of Business & Public Administration, Emerson University, Multan Pakistan. He served as an Assistant Professor of Marketing, Department of Business Administration, Air University, Islamabad, Multan Campus for more than 12 years. He has also been invited to several conferences as a keynote speaker. His research interests are focused on sustainable development, blockchain technologies, logistics, sustainable supply chains, and green supply chains.
Muhammad Tanveer
Dr. Muhammad Tanveer is an Associate Professor at the College of Business, Imam Mohammad Ibn Saud Islamic University, Riyadh, Saudi Arabia. Dr. Tanveer holds a Ph.D. from Lincoln University College and has published over 70 research articles across leading publishers. His research spans sustainability, green HRM, digital transformation, and leadership. He has authored book chapters, served as a guest editor in several reputable journals, and is the editor of an academic book in his field. Known for his dedication to teaching and mentoring, Dr. Tanveer is deeply committed to advancing impactful, interdisciplinary research that bridges academia and practice in emerging economies.