Diffusion of Innovative Energy Services
Consumers’ Acceptance and Willingness to Pay
- 1st Edition - August 25, 2023
- Author: Anna Kowalska-Pyzalska
- Language: English
- Paperback ISBN:9 7 8 - 0 - 1 2 - 8 2 2 8 8 2 - 1
- eBook ISBN:9 7 8 - 0 - 1 2 - 8 2 2 8 8 3 - 8
Diffusion of Innovative Energy Services: Consumers’ Acceptance and Willingness to Pay consolidates research in the diffusion, adoption and acceptance of Innovative energy services… Read more
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Request a sales quoteDiffusion of Innovative Energy Services: Consumers’ Acceptance and Willingness to Pay consolidates research in the diffusion, adoption and acceptance of Innovative energy services (IES), including dynamic green electricity tariffs, small-scale energy generators, and smart metering information systems among residential electricity consumers. The book addresses consumer awareness, acceptance and engagement towards smart technologies, focusing on the ‘willingness to pay’ for IES. Chapters address findings from field experiments, pilot programs and simulation methods such as agent-based modeling. Case studies involve various countries and continents, with a focus on modern, pro-environmental and sustainable economies, where IES are offered.
Policy recommendations, tools and interventions as well as behavioral strategies conclude the work.
- Consolidates and integrates key findings across economic, behavioral and social elements of IES diffusion
- Addresses the economic appraisal of IES, covering consumers’ willingness to pay and the intention-behavior gap phenomenon
- Reviews current literature regarding consumers’ acceptance and engagement towards IES based on filed experiments, pilot programs, modelling and simulation
- Provides policy recommendations, marketing tools and interventions as well as the behavioral strategies necessary to enhance IES market position alongside climate policy goals
Researchers in energy economics, environmental economics, behavioral economics and social scientists keen on societal and energy transition, Policy makers and energy planners responsible for climate policy or sustainable development of energy markets, Managers and entrepreneurs responsible for / interested in launching new energy services and innovative, smart technologies into the energy markets
- Cover image
- Title page
- Table of Contents
- Copyright
- Biography
- Preface
- 1: Introduction to innovative energy services (IES) in transitioning energy markets
- Abstract
- 1.1. Introduction
- 1.2. Energy system: past, present, and future
- 1.3. Energy transition: overview
- 1.4. Summary
- 1.5. References and additional reading proposals
- Bibliography
- 2: Consumers' roles and opportunities in the energy market
- Abstract
- 2.1. Introduction
- 2.2. Active role of consumers in future energy systems
- 2.3. Market opportunities for households' electricity users
- 2.4. Summary
- 2.5. References and proposed additional reading
- Bibliography
- 3: Theoretical background of innovation diffusion in the context of the energy market
- Abstract
- 3.1. Introduction
- 3.2. The process and determinants of innovation diffusion
- 3.3. Agent-based modeling
- 3.4. Summary: insights regarding IES diffusion
- 3.5. References and proposed additional reading
- Bibliography
- 4: Individual behavioral theories
- Abstract
- 4.1. Introduction
- 4.2. Comparison of the chosen behavioral models
- 4.3. Summary: what does social science tell us about diffusion of IES?
- 4.4. References and proposed additional reading
- Bibliography
- 5: Consumer acceptance and engagement toward IES: practical experiences and findings
- Abstract
- 5.1. Introduction
- 5.2. Research methods and areas
- 5.3. Practical experience and research findings
- 5.4. Diffusion of IES in simulating and modeling
- 5.5. Summary: incentives and barriers of consumers' engagement, acceptance, and willingness to adopt in the energy market
- 5.6. References and proposed additional readings
- Bibliography
- 6: Behavioral strategies and marketing interventions: policy recommendations and practical advice
- Abstract
- 6.1. Introduction
- 6.2. The overview of the interventions
- 6.3. Rising awareness of information-intensive strategies
- 6.4. Marketing of innovative energy services (IES)
- 6.5. Summary: how to convince residential consumers to switch to IES?
- 6.6. References and proposed additional readings
- Bibliography
- Bibliography
- Bibliography
- Index
- No. of pages: 276
- Language: English
- Edition: 1
- Published: August 25, 2023
- Imprint: Academic Press
- Paperback ISBN: 9780128228821
- eBook ISBN: 9780128228838
AK
Anna Kowalska-Pyzalska
Anna Kowalska-Pyzalska is Associate Professor at the Department of Operations Research and Business Intelligence, Faculty of Management, Wroclaw University of Science and Technology, Poland. With an M.Sc. in Management (2001), a Ph.D. in Electrical Power Systems (2006) and four years spent in the power industry (2006-2010), she possesses unique expertise on the interface of energy markets and economics. Her most recent research interests include modelling innovation diffusion, exploring adoption of innovative goods and services in the energy market (e.g., dynamic electricity tariffs, smart metering information systems) and investigating social acceptance of these goods and services. She has published in top tier journals (most notably in Energy Policy, Renewable and Sustainable Energy Reviews, Energies and Sustainability) and is an ad-hoc reviewer for a number of JCR listed journals. She was an Investigator on national and EU funded projects and currently is the Principal Investigator on two NCN (National Science Centre, Poland) OPUS grants.
Affiliations and expertise
Associate Professor, Department of Operations Research, and Business Intelligence, Faculty of Management, Wroclaw University of Science and Technology, PolandRead Diffusion of Innovative Energy Services on ScienceDirect