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Developing New Functional Food and Nutraceutical Products

1st Edition - September 19, 2016

Editors: Debasis Bagchi, Sreejayan Nair

Language: English
Hardback ISBN:
9 7 8 - 0 - 1 2 - 8 0 2 7 8 0 - 6
eBook ISBN:
9 7 8 - 0 - 1 2 - 8 0 2 7 7 9 - 0

Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understan… Read more

Developing New Functional Food and Nutraceutical Products

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Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing.

Chapters provide insights into market and competitive analysis, product design and development, intellectual property, ingredient sourcing, cost control, and sales and marketing strategies.