Designing Apparel for Consumers

Part 1 Identifying shape, size, body volume and psychological aspects of designing apparel: Body shape and its influence on apparel size and consumer choices; Creation of ready-made clothing: The development and future of sizing systems; National sizing surveys: Techniques, data analysis and apparel product development; Body shape and weight distribution: The Body Volume Index (BVI) versus the Body Mass Index (BMI); Psychological and sociological factors influencing consumers’ choice of apparel. Part 2 Understanding sizing and shapes requirements and choices of particular customer groups: Infants and children: understanding sizing, body shapes and apparel requirements for infants and children; Older consumers: Understanding sizing, body shapes and requirements of apparel for this niche; Overweight and obese consumers: Shape and sizing to design apparel that fits this specific market; Asian and Caucasian: Designing apparel for these two different ethnic groups; Males: Understanding sizing requirements for male apparel; Male and female consumers: segmenting consumers in the apparel market by body shape and other factors; Pregnant women: Understanding pregnant women’s shape, sizing and apparel style preferences; Plus size Black and Latino women: The implications of body shape and size for apparel design; Intimate apparel: Designing intimate apparel to fit different body shapes; Headwear: Designing headwear to fit the size and shape of Western and Asian populations.