Cybermetric Techniques to Evaluate Organizations Using Web-Based Data
- 1st Edition - August 23, 2017
- Latest edition
- Authors: Enrique Orduna-Malea, Adolfo Alonso-Arroyo
- Language: English
Cybermetric Techniques to Evaluate Organizations Using Web-Based Data proposes a complete and multifaceted analysis model, integrating quantitative and qualitative measures… Read more
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Description
Description
Cybermetric Techniques to Evaluate Organizations Using Web-Based Data proposes a complete and multifaceted analysis model, integrating quantitative and qualitative measures (extracted from web usability, SEO and design interaction metrics and evaluations) with a purpose of finding potential correlations. It also includes metrics from new social media platforms, metrics related to the interaction among companies, impact filtering according to different entity categories, innovation and scientific activities and media presence. This model is then applied to test feasibility and accuracy. Different statistical methods and tests are also applied to guide data gathering and analysis.
Key features
Key features
- Proposes a new model aimed at measuring performance of private companies on the web, combining quantitative and qualitative techniques
- Applies an empirical model to different environments (scientific, professional, innovation and media), providing new and original data not found elsewhere
- Demonstrates both the advantages and risks of using indicators
- Introduces solid statistical techniques for web data analysis
- Presents a whole picture for measuring the web performance of technology companies through web metrics
Readership
Readership
Researchers and practitioners of informetrics, including in industry and academia; data scientists; administrators in public and private organizations, including NGOs, research institutions, and commerce
Table of contents
Table of contents
INTRODUCTION
1. Introduction: measuring private company activities on the web
2. Company Web structure (a URLs, subdomains and subdirectories approach)
ANALYSIS MODEL
3. Proposal of a cybermetric model to measure private companies
4. Metrics and sources panel
EMPIRICAL ANALYSIS
5. Methodology
6. Scientific activity: presence in academic search engines and academic social sites
7. Professional activity: presence in professional social sites
8. News activity: presence in news, televisions, international agencies
9. Innovation activity: presence in patents
10. Network activity: web relationships and social network analyses
GENERAL FINDINGS
11. Discussion
12. Conclusions
Product details
Product details
- Edition: 1
- Latest edition
- Published: August 25, 2017
- Language: English
About the authors
About the authors
EO
Enrique Orduna-Malea
AA