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Cybermetric Techniques to Evaluate Organizations Using Web-Based Data

1st Edition - August 23, 2017

Authors: Enrique Orduna-Malea, Adolfo Alonso-Arroyo

Language: English
Paperback ISBN:
9 7 8 - 0 - 0 8 - 1 0 1 8 7 7 - 4
eBook ISBN:
9 7 8 - 0 - 0 8 - 1 0 1 8 7 8 - 1

Cybermetric Techniques to Evaluate Organizations Using Web-Based Data proposes a complete and multifaceted analysis model, integrating quantitative and qualitative measures… Read more

Cybermetric Techniques to Evaluate Organizations Using Web-Based Data

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Cybermetric Techniques to Evaluate Organizations Using Web-Based Data proposes a complete and multifaceted analysis model, integrating quantitative and qualitative measures (extracted from web usability, SEO and design interaction metrics and evaluations) with a purpose of finding potential correlations. It also includes metrics from new social media platforms, metrics related to the interaction among companies, impact filtering according to different entity categories, innovation and scientific activities and media presence. This model is then applied to test feasibility and accuracy. Different statistical methods and tests are also applied to guide data gathering and analysis.