Creative Arts Marketing
- 2nd Edition - July 21, 2003
- Latest edition
- Authors: Catherine O'Sullivan, Elizabeth Hill, Terry O'Sullivan
- Language: English
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-* C… Read more
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As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-
* Current knowledge and best practice about marketing and advertising through new media
* The impact of Relationship Marketing techniques
* A wholly revised and enhanced set of cases
* Entirely revised and updated data on the arts 'industry'
Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers
* Current knowledge and best practice about marketing and advertising through new media
* The impact of Relationship Marketing techniques
* A wholly revised and enhanced set of cases
* Entirely revised and updated data on the arts 'industry'
Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers
* A revised and completely updated new edition of a highly successful specialist marketing title.
* Practical integration of theory and marketing best practice for the arts sector.
* Packed with new and updated examples, cases and vignettes.
* Practical integration of theory and marketing best practice for the arts sector.
* Packed with new and updated examples, cases and vignettes.
Professionals and students in arts marketing and management.
The Evolution and Context of Arts Marketing; Audiences; Marketing Research; Product; Generating Income; Promotion; Making the Arts Available; Marketing Planning; Managing the Marketing Function.
- Edition: 2
- Latest edition
- Published: July 21, 2003
- Language: English
CO
Catherine O'Sullivan
Affiliations and expertise
Vice-Principal of Newman College of Higher Education, Birmingham, UK. Formerly the first Finance Director of the West Yorkshire Playhouse,and has worked for the Royal Opera House, Phoenix Dance Company and as an arts consultant.EH
Elizabeth Hill
Affiliations and expertise
Co-editor of the magazine 'ArtsProfessional' and Director of Arts Intelligence Ltd, Cottenham, Cambridgeshire, UK.TO
Terry O'Sullivan
Affiliations and expertise
Lecturer in Marketing at the Open University Business School, UK. His career includes marketing management at Derby Playhouse and York Theatre Royal, as well as project work for a number of arts and non-profit organizations.