Construction Business Development
Meeting New Challenges, Seeking Opportunities
- 1st Edition - August 15, 2003
- Latest edition
- Editors: Christopher Preece, Paul Smith, Krisen Moodley
- Language: English
Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combin… Read more
Purchase options
Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment.
This practical book will help construction managers learn how to turn clients into loyal customers.
This practical book will help construction managers learn how to turn clients into loyal customers.
* Practical help for client/contractor co-operation
* Based on international case studies
* Builds up into a Business Development Plan for construction companies
* Based on international case studies
* Builds up into a Business Development Plan for construction companies
Managers and executives in the construction industry
Introduction, Strategic business development, Marketing planning-planning the way ahead, Case study of marketing in an SME in construction, Marketing of civil engineering consultancies in the United Kingdom, Customer relationship management, Customer care, Bidding and winning strategies, Public relations: business development's vital ingredient, Change in context, e-business development, knowledge management, Business development and collaborative working, The business development manager as hero!
- Edition: 1
- Latest edition
- Published: August 15, 2003
- Language: English
CP
Christopher Preece
Affiliations and expertise
School of Civil Engineering, University of Leeds, UKPS
Paul Smith
Affiliations and expertise
McNicholas Construction Services Limited, UKKM
Krisen Moodley
Affiliations and expertise
University of Leeds, UK