Conferences and Conventions
A global industry
- 2nd Edition - November 30, 2007
- Imprint: Butterworth-Heinemann
- Author: Tony Rogers
- Language: English
- eBook ISBN:9 7 8 - 0 - 0 8 - 0 5 6 1 1 9 - 6
Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry's… Read more
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Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry.
Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on:
* Market segmentation and web marketing
* Conference and event budgeting
* Technology and communications, from video conferencing to web casting and pod casting
* Corporate social responsibility and sustainable and green events.
Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Canada, Australasia, Dubai, Greece, Thailand, South Africa, USA, Austria and many other destinations. It also provides challenging and reflective questions at the end of each chapter so that readers can test their knowledge and think about the issues raised, accompanied by practical assignments.
Tony Rogers is Executive Director of the British Association of Conference Destinations and Association of British Professional Conference Organisers, UK
Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on:
* Market segmentation and web marketing
* Conference and event budgeting
* Technology and communications, from video conferencing to web casting and pod casting
* Corporate social responsibility and sustainable and green events.
Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Canada, Australasia, Dubai, Greece, Thailand, South Africa, USA, Austria and many other destinations. It also provides challenging and reflective questions at the end of each chapter so that readers can test their knowledge and think about the issues raised, accompanied by practical assignments.
Tony Rogers is Executive Director of the British Association of Conference Destinations and Association of British Professional Conference Organisers, UK
* Second edition, now in full colour, is packed with new case studies from Cyprus, India, Australia and Abu Dhabi (amongst others), as well as new material including web marketing, procurement and ROI and corporate social responsiblity
* Endorsed by the British Associations of Conferences Destinations and Association of British Professional Conference Organizers
* User-friendly, accessible approach actively helps the reader to absorb and understand information
* Endorsed by the British Associations of Conferences Destinations and Association of British Professional Conference Organizers
* User-friendly, accessible approach actively helps the reader to absorb and understand information
HND and undergraduate degree students on Event Management and Hospitality Management degrees; practitioners and event managers
- Edition: 2
- Published: November 30, 2007
- Imprint: Butterworth-Heinemann
- Language: English
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Tony Rogers
Tony Rogers is the Executive Director of two British conference industry associations: the British Association of Conference Destinations (a post he has held since 1989), and the Association of British Professional Conference Organisers (since 2000). He chairs the Research Working Group of the (UK) Business Tourism Partnership, and regularly writes articles on the conference industry for a range of industry publications.
Affiliations and expertise
Chief Executive, British Association of Conference Destinations (BACD) and Executive Director of the Association of British Professional Conference Organisers (ABPCO)Read Conferences and Conventions on ScienceDirect