CIM Coursebook 07/08 Marketing Management in Practice
07/08 Edition
- 4th Edition - June 27, 2007
- Imprint: Butterworth-Heinemann
- Authors: John Williams, Tony Curtis
- Language: English
- eBook ISBN:9 7 8 - 0 - 0 8 - 0 5 6 1 2 2 - 6
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/… Read more
Purchase options
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
*Written specially for the Marketing Management in Practice module by the Senior Examiner
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
CIM Lecturers and CIM students taking the Marketing Management in Practice module
- Edition: 4
- Published: June 27, 2007
- Imprint: Butterworth-Heinemann
- Language: English
JW
John Williams
John Williams has taught leadership and management in a number of universities and undertaken a variety of research and consultancy projects with a diverse range of clients in the public and private sectors.
His teaching and examining experience spans the range from Advanced Certificate and Diploma to Doctoral level In the course of his career he has worked in several countries in North America and Europe.
Affiliations and expertise
marketing and management consultantTC
Tony Curtis
Affiliations and expertise
CIM Senior Examiner for the Marketing Management in Practice module, and Senior Lecturer in Marketing, Plymouth Business School.