Case Studies on the Business of Nutraceuticals, Functional and Super Foods
- 1st Edition - September 14, 2022
- Latest edition
- Editors: Cristina Santini, Stefania Supino, Lucia Irene Bailetti
- Language: English
A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspe… Read more
Early spring sale
Nurture your knowledge
Grow your expertise with up to 25% off trusted resources.
Description
Description
A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products.
In addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging trends and explores recent developments in the nutraceutical industry.
Containing 11 chapters, this book, explores the competitive landscape of the global and European nutraceutical market, focusing on key market drivers, consumer and product trends, and marketing and technological challenges.
Case Studies on the Business of Nutraceuticals outlines the processes that lead to the introduction of new products and the entrance of new competitors in the market and highlights how a market strategy that’s focused on consumers’ needs can contribute to a company’s strategy.
The case studies and examples contained in this book demonstrate how companies can employ consumer science strategies to revise existing or develop new products and are sure to be a welcomed resource by new product developers, policy makers, food scientists, academicians, and students studying related fields.
In addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging trends and explores recent developments in the nutraceutical industry.
Containing 11 chapters, this book, explores the competitive landscape of the global and European nutraceutical market, focusing on key market drivers, consumer and product trends, and marketing and technological challenges.
Case Studies on the Business of Nutraceuticals outlines the processes that lead to the introduction of new products and the entrance of new competitors in the market and highlights how a market strategy that’s focused on consumers’ needs can contribute to a company’s strategy.
The case studies and examples contained in this book demonstrate how companies can employ consumer science strategies to revise existing or develop new products and are sure to be a welcomed resource by new product developers, policy makers, food scientists, academicians, and students studying related fields.
Key features
Key features
- Explores the importance of understanding consumers when defining a market strategy
- Highlights the importance of adopting a sustainable orientation in the nutraceutical industry
- Addresses the competitive dynamics that are currently affecting the nutraceutical industry
Readership
Readership
New product developers, policy makers, food scientists, academicians, and students studying related fields
Table of contents
Table of contents
Section 1 The scenario
1. Nutraceuticals, a focus on products
2. Nutrition and humans
3. Consumers and Nutraceuticals
4. Market and trends
Section 2 Strategy
5. Niches
6. Mature products rejuvenation
7. Ethical issues and sustainability
8. The importance of packaging, labelling (and communication)
9. New product development
10. Conclusions
1. Nutraceuticals, a focus on products
2. Nutrition and humans
3. Consumers and Nutraceuticals
4. Market and trends
Section 2 Strategy
5. Niches
6. Mature products rejuvenation
7. Ethical issues and sustainability
8. The importance of packaging, labelling (and communication)
9. New product development
10. Conclusions
Product details
Product details
- Edition: 1
- Latest edition
- Published: September 14, 2022
- Language: English
About the editors
About the editors
CS
Cristina Santini
Cristina Santini is Associate Professor at University San Raffaele Roma, in Italy. She holds a Ph.D. in Economics and Management of Enterprises and Local Systems from the University of Florence and a Master’s Degree in Economics and Management in Viticulture (University of Florence). Her research interests focus on Agribusiness and Wine Business and exploring issues related to Strategic Management, Entrepreneurship, Ecopreneurship, Innovation, Sustainability and Participatory Research Approaches.
Affiliations and expertise
Faculty of Agriculture, Universita San Raffaele, Roma, ItalySS
Stefania Supino
Stefania Supino, Ph.D. in “Commodity Science" (Sapienza University of Rome), is Full Professor at University San Raffaele Roma, where she teaches Innovation, Technology and Quality Management Systems, within the graduate degree program of Nutraceuticals and Nutrition. Her main research themes are related to sustainability, circular economy, quality process management and environmental management and assessment tools.
Affiliations and expertise
Professor, Universita Telematica San Raffaele, Rome, USALB
Lucia Irene Bailetti
Lucia Bailetti is a Food Engineer. She is Sensory, Consumer & Neuromarketing manager of Intertek Italia SpA. She has authored several scientific publications in the field of Sensory Science and Food. She teaches at University San Raffaele Roma as well as the University of Camerino, Italy.
Affiliations and expertise
Director of the CIAS Innovation, University San Raffaele, Rome, ItalyView book on ScienceDirect
View book on ScienceDirect
Read Case Studies on the Business of Nutraceuticals, Functional and Super Foods on ScienceDirect