Limited Offer
Case Studies in the Beer Sector
- 1st Edition - September 8, 2020
- Editors: Roberta Capitello, Natalia Maehle
- Language: English
- Paperback ISBN:9 7 8 - 0 - 1 2 - 8 1 7 7 3 4 - 1
- eBook ISBN:9 7 8 - 0 - 1 2 - 8 1 7 7 3 5 - 8
Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing… Read more
Purchase options
Institutional subscription on ScienceDirect
Request a sales quoteCase Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes.
While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy.
- Investigates contemporary managerial and marketing dynamics in the beer sector
- Explores the relevance of consumer science and its use as a tool for marketing strategies for both multinational players and small craft breweries
- Includes case studies that provide the reader with real-life examples on how to apply concepts discussed
- Offers a global, cross-cultural perspective on the beer sector in different countries and continents
Marketing, communication, and R&D managers in the beer sector; entrepreneurs and managers of craft and micro-breweries; undergraduate and postgraduate students studying business, agriculture, and food engineering and technology; academics in the field of agribusiness, applied marketing, and business strategy
- No. of pages: 390
- Language: English
- Edition: 1
- Published: September 8, 2020
- Imprint: Woodhead Publishing
- Paperback ISBN: 9780128177341
- eBook ISBN: 9780128177358
RC
Roberta Capitello
NM