Business Economics: Theory and Application
- 1st Edition - November 20, 2000
- Latest edition
- Author: Neil Harris
- Language: English
'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics.The links to busine… Read more
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Description
Description
'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics.
The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment work. Diagrams are included to aid the explanation of complex issues, and review and discussion questions are incorporated to consolidate and expand on the learning. A lecturer's supplement accompanies the text.
The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment work. Diagrams are included to aid the explanation of complex issues, and review and discussion questions are incorporated to consolidate and expand on the learning. A lecturer's supplement accompanies the text.
Key features
Key features
Accessible and undaunting approach for students with very little prior knowledge of the subject
Includes economic theory which is used to explore and analyse business issues and application of this theory through international case studies
Demonstrates the links between economics, strategy and marketing
Includes economic theory which is used to explore and analyse business issues and application of this theory through international case studies
Demonstrates the links between economics, strategy and marketing
Readership
Readership
Business Studies, Marketing , Accounting and HRM undergraduates.
HND Business and Finance students.
ICSA/CIMA Year 1 students.
HND Business and Finance students.
ICSA/CIMA Year 1 students.
Table of contents
Table of contents
What is business economics? an overview; How businesses produce; Production for profit; Marketing the product; Market forces; Markets in the real world; Competition and competitive strategy; Regulating market power; The macroeconomy and its impact on business 1; The macroeconomy and its impact on business 2; International trade and finance; The internationalism of business; Index
Product details
Product details
- Edition: 1
- Latest edition
- Published: December 13, 2000
- Language: English
About the author
About the author
NH
Neil Harris
Affiliations and expertise
Associate Dean (Enhancement), Southampton Business School, Southampton Institute.View book on ScienceDirect
View book on ScienceDirect
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