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Elsevier

Biomedical Communications

Purpose, Audience, and Strategies

  • 1st Edition - July 9, 2001
  • Latest edition
  • Author: Jon D. Miller
  • Language: English

With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present… Read more

Description

With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to thenonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public.

Key features

  • Using Research to Improve Biomedical Communications
  • The Public Understanding of Biomedical Science
  • Strategies for Communications to Consumers
  • Public Attitudes Toward Biotechnology Issues

Readership

Public health administrators, political scientists, policy planners, and students and teachers in communications and information sciences courses

Table of contents

Part I: A Basic FrameworkUsing Research to Improve Biomedical Communications.Public Understanding of Biomedical Science.Public Interest in Health Informatics.Part II: Communications to Influence Public PolicyPrimary Sources of Biomedical Information.The Acquisition and Retention of Health Information by Consumers.Strategies for Communicating to Consumers.Citizen Participation in the Formulation of Biomedical Policy.Part III: Communications to Inform ConsumersThe Acquisition of Information about Biomedical Policy Issues.Public Attitudes Toward Biomedical Research Issues.Public Attitudes Toward Biotechnology Issues.Part IV: Biomedical Communication Policies for the 21st CenturyStrategies for Communicating about Biomedical Policy.Policies to Support Informal Decision-Making by Consumers.Citizenship and the Formulation of Biomedical Policy in the 21st Century.

Product details

  • Edition: 1
  • Latest edition
  • Published: July 9, 2001
  • Language: English

About the author

JM

Jon D. Miller

Affiliations and expertise
Northwestern Medical School, Chicago, Illinois, U.S.A.

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