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Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations.
Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist
Allows the tourism industry to better understand tourists, both cognitively and emotionally
Supports business success, technology development and sustainability in the tourism industry
Features case studies on behavioral tactics and strategies for use in tourism
Tourism professionals at destination marketing organizations (DMOs), tourism industry analysts, policy makers, and economic growth specialists working with tourism development projects. Graduate students, 1st year PhD students and early career researchers across tourism and hospitality programs and disciplines that relate to behavioral economics
Table of Contents
About the author
Introduction: Behavioral economics: the economics of every day
Why this book?
Why tourism needs behavioral economics thinking
How this book is organized
Chapter 1. Primer on behavioral economics
History of behavioral economics
Prominent themes and concepts in behavioral economics
Culture and BE
New perspectives or misunderstanding of ground assumptions
Criticism of behavioral economics
The applied side of behavioral economics
Behavioral economics in action
Chapter 2. Tourism and traditional thinking
Tourism economics thinking
The complexity of a single system
Institutions and destination management
Planning and managing growth
Measures of success
Chapter 3. Tourism of the (near) future: growing, faster, on-the-go
Dynamics in the tourism sector
Behavioral perspectives to the changing system
Chapter 4. Behavior-smart thinking for destinations
Behavior-smart thinking for the future
Behavior-smart thinking for now
The behaviorally optimized destination
Chapter 5. Behavior-smart thinking for tourism companies
Aligning with the 21st century traveler
New norms of doing business
Chapter 6. Best practices and approaches using behavior-smart thinking in 10 tourism industry scenarios
Behavior-smart thinking can help understand, adjust, and reshape the ecosystem
Where to start with behavioral optimization?
Behavior-smart thinking and ethics
No. of pages: 278
Published: September 24, 2020
Imprint: Academic Press
Paperback ISBN: 9780128138083
eBook ISBN: 9780128138120
Milena S. Nikolova is a researcher and expert in tourism. She received her PhD from The George Washington University School of Business and her MS in Psychology from the Sofia University in Bulgaria. She has 15 years of combined experience as academic educator and researcher at The George Washington University School of Business and the Department of Business at the American University in Bulgaria. Her profile combines academic background with practitioner experience as global expert who has worked with tourism businesses and institutions across four continents. Milena’s research and professional interests focus on traveler psychology and behavioral tactics for tourism business and policy. She is a frequent speaker at tourism industry events on these topics. Currently, Milena is actively engaged in piloting innovation programs applying behavioral solutions for sustainability and market success for travel destinations.
Affiliations and expertise
expert and researcher in behavioral economics for the tourism industry.