Behavioral Economics for Tourism
Perspectives on Business and Policy in the Travel Industry
- 1st Edition - September 24, 2020
- Imprint: Academic Press
- Author: Milena S. Nikolova
- Language: English
- Paperback ISBN:9 7 8 - 0 - 1 2 - 8 1 3 8 0 8 - 3
- eBook ISBN:9 7 8 - 0 - 1 2 - 8 1 3 8 1 2 - 0
Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career re… Read more
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Request a sales quoteBehavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations.
- Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist
- Allows the tourism industry to better understand tourists, both cognitively and emotionally
- Supports business success, technology development and sustainability in the tourism industry
- Features case studies on behavioral tactics and strategies for use in tourism
Tourism professionals at destination marketing organizations (DMOs), tourism industry analysts, policy makers, and economic growth specialists working with tourism development projects. Graduate students, 1st year PhD students and early career researchers across tourism and hospitality programs and disciplines that relate to behavioral economics
- Edition: 1
- Published: September 24, 2020
- No. of pages (Paperback): 278
- Imprint: Academic Press
- Language: English
- Paperback ISBN: 9780128138083
- eBook ISBN: 9780128138120
MN
Milena S. Nikolova
Milena S. Nikolova is a researcher and expert in tourism. She received her PhD from The George Washington University School of Business and her MS in Psychology from the Sofia University in Bulgaria. She has 15 years of combined experience as academic educator and researcher at The George Washington University School of Business and the Department of Business at the American University in Bulgaria. Her profile combines academic background with practitioner experience as global expert who has worked with tourism businesses and institutions across four continents. Milena’s research and professional interests focus on traveler psychology and behavioral tactics for tourism business and policy. She is a frequent speaker at tourism industry events on these topics. Currently, Milena is actively engaged in piloting innovation programs applying behavioral solutions for sustainability and market success for travel destinations.
Affiliations and expertise
expert and researcher in behavioral economics for the tourism industry.Read Behavioral Economics for Tourism on ScienceDirect