Journals in Marketing

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Innovation and Green Development

• ISSN: 2949-7531

The Article Publishing Charge (APC) fee will be covered by Business School, Zhengzhou University for articles submitted by 31st December 2026. Given the increasingly severe issues of environmental degradation, biodiversity loss, climate change, etc., the world must move towards a sustainable development approach, and issues including technological innovation, green governance and environmental protection are the keys to achieving this ambition. The demand, supply and power generation of fossil energy have led to various environmental challenges, which makes it necessary for us to update processes and products to realize innovation. The improvement of innovation for green development requires the support of relative policies. Innovation and Green Development attempts to publish both theoretical and empirical papers to advance our understanding and provide novel insights into environmental policies and green innovation broadly defined for achieving sustainable goals.Therefore, this journal will mainly focus on the following areas:Innovation, such as the improvements of environment-related technologies and climate change adaptation technologies.Environment Policies include government policies and measures to reduce greenhouse gas emissions, improve energy efficiency and support the development and deployment of renewables and other clean energy technologies.Green marketing and green finance, such as green financing policies; energy market financialization; government green subsidies; green investment, etc.Environmental, Social, and Corporate Governance (ESG), for example regulatory reforms and policy changes; green financial instruments and investment strategies; and climate-related financial disclosure.Topics related to carbon emissions, carbon neutrality, carbon negative, etc.

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International Journal of Research in Marketing

• ISSN: 0167-8116
• 5 Year impact factor: 7
• Impact factor: 5.9

Official Journal of the European Marketing AcademyThe International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. IJRM aims to contribute to the marketing discipline by providing high-quality, original research that advances marketing knowledge and techniques. As marketers increasingly draw on diverse and sophisticated methods, IJRM's target audience is comprised of marketing scholars, practitioners (e.g., marketing research and consulting professionals) and policymakers.IJRM aims to be at the forefront of the marketing field with a particular emphasis on bringing timely ideas to market. The journal embraces innovative research with the potential to spur future research and influence practice. Hence, it welcomes contributions in various aspects of marketing. The editors, while accepting a wide array of scholarly contributions from different disciplinary approaches, especially encourage research that is novel, visionary or pathbreaking. While valuable contributions in their own right, replications and minor methodological or theoretical improvements will generally not be publishable in IJRM. All submissions must be interesting, relevant to marketing, sufficiently rigorous both conceptually and methodologically, and written in clear, concise and logical manner. Authors may find this guide for first time authors in IJRM useful. For non-native English speakers, the use of a copy editor is strongly encouraged.

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Journal of Open Innovation: Technology, Market, and Complexity

• ISSN: 2199-8531

Affiliated Societies or Institutes: Daegu Gyeongbuk Institute of Science and Technology (DGIST) and Society of Open Innovation: Technology, Market, and Complexity (SOI). Journal of Open Innovation: Technology, Market, and Complexity (JOItmC) (ISSN 2199-8531) is a multi-disciplinary, peer-reviewed open access journal in the field of open innovation studies. JOItmC publishes original research and review articles from theoretical and methodological to applied work on open innovation, open business models, entrepreneurship, complexity, and evolutionary change in management, economy, or engineering, etc. The aim of the journal is to overcome the growth limits of capitalism for the sustainability of human economic life by Schumpeterian/Keynesian/political economics, complexity theory, and other new creative approaches.Topics of interest include, but are not limited to, the following:Economics;Management;Business model developing cases;Public policy and administration;Politics;Sociology;History of science;Philosophy of science;Science communication;Natural science;Open innovation engineering;Non-traditional methodologies such as simulation(agent-based modeling/system dynamics, etc.), grounded theory approach(deep interview, focus group interview, participant observation, etc.), natural experiments, network analysis, and Q methodological research.

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Marketing Strategy Journal

• ISSN: 2950-3086

The Marketing Strategy Journal (MSJ) aims to facilitate the diffusion of marketing thinking into organizational reinventions. The journal thrives to shed light on fundamentally new and advancing marketing insights. Given the increasingly interconnected business environments, the journal focus on enabling the transfer of knowledge among producers and consumers, thereby driving deeper engagement among multiple stakeholders.MSJ encourages research that explores flexibility and agility in managing market turbulence and change induced by market disparities (competition, technology, political realignment, etc). The journal contributes to the field by bringing research that answers important and interesting questions that can significantly impact the way marketing is practiced across the world into the forefront.The journal embraces rigor and relevance in translating research findings into innovative solutions for managing markets. MSJ fosters research that critiques existing theories, and develops new theories, and conceptual, analytical frameworks, thus also promoting new knowledge generation.Broad Areas of Interest:The disruptive digital age demands markets embrace technology and harness it to support growth and resilience in business environments. With that context, the broad areas of research the MSJ focuses on are:Marketing's Role in Value Creation and Value Appropriation - Impact of Marketing on Business Performance (Profitability, Growth and Resilience) and Market CapitalizationManaging Markets (competition, strategic partners, distribution networks, and ecosystems) vs Marketing ManagementMarketing Evolution & Ecosystems, Digital Technologies, E-MarketingMarketing as an Investment - Intangible Assets (Brands, Distribution, Complementary Products and Services), Pricing PowerIntegration of Technological Innovation and Go to Market Strategies - Omni-Channel Retailing; Direct-to-Customer (DTC) Strategies; Digitalization - SaaS and PaaSLeveraging new-age Technologies (AI/ML, Digital Twins) and Digital Transformation of Marketing ProcessesCircular Economy, and SustainabilityProduct-Market Platform Strategies for Growth and Resilience; Expansion into Adjacent MarketsMarketing strength that is appropriated through managing competitive intensity, branding, and distributionChanging Mindsets & Multi-Disciplinary and Cross-Functional Frameworks and Perspectives (e.g., Integration of Marketing Strategy and Operational Excellence, Marketing and Finance)The MSJ welcomes manuscripts from a wide range of marketing areas that rely on statistical inferences, test hypotheses or research propositions, qualitative data, computational, and mathematical models.

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