Official Journal of the European Marketing AcademyThe International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. IJRM aims to contribute to the marketing discipline by providing high-quality, original research that advances marketing knowledge and techniques. As marketers increasingly draw on diverse and sophisticated methods, IJRM's target audience is comprised of marketing scholars, practitioners (e.g., marketing research and consulting professionals) and policymakers.IJRM aims to be at the forefront of the marketing field with a particular emphasis on bringing timely ideas to market. The journal embraces innovative research with the potential to spur future research and influence practice. Hence, it welcomes contributions in various aspects of marketing. The editors, while accepting a wide array of scholarly contributions from different disciplinary approaches, especially encourage research that is novel, visionary or pathbreaking. While valuable contributions in their own right, replications and minor methodological or theoretical improvements will generally not be publishable in IJRM. All submissions must be interesting, relevant to marketing, sufficiently rigorous both conceptually and methodologically, and written in clear, concise and logical manner. Authors may find this guide for first time authors in IJRM useful. For non-native English speakers, the use of a copy editor is strongly encouraged.
The Marketing Strategy Journal (MSJ) aims to facilitate the diffusion of marketing thinking into organizational reinventions. The journal thrives to shed light on fundamentally new and advancing marketing insights. Given the increasingly interconnected business environments, the journal focus on enabling the transfer of knowledge among producers and consumers, thereby driving deeper engagement among multiple stakeholders.MSJ encourages research that explores flexibility and agility in managing market turbulence and change induced by market disparities (competition, technology, political realignment, etc). The journal contributes to the field by bringing research that answers important and interesting questions that can significantly impact the way marketing is practiced across the world into the forefront.The journal embraces rigor and relevance in translating research findings into innovative solutions for managing markets. MSJ fosters research that critiques existing theories, and develops new theories, and conceptual, analytical frameworks, thus also promoting new knowledge generation.Broad Areas of Interest:The disruptive digital age demands markets embrace technology and harness it to support growth and resilience in business environments. With that context, the broad areas of research the MSJ focuses on are:Marketing's Role in Value Creation and Value Appropriation - Impact of Marketing on Business Performance (Profitability, Growth and Resilience) and Market CapitalizationManaging Markets (competition, strategic partners, distribution networks, and ecosystems) vs Marketing ManagementMarketing Evolution & Ecosystems, Digital Technologies, E-MarketingMarketing as an Investment - Intangible Assets (Brands, Distribution, Complementary Products and Services), Pricing PowerIntegration of Technological Innovation and Go to Market Strategies - Omni-Channel Retailing; Direct-to-Customer (DTC) Strategies; Digitalization - SaaS and PaaSLeveraging new-age Technologies (AI/ML, Digital Twins) and Digital Transformation of Marketing ProcessesCircular Economy, and SustainabilityProduct-Market Platform Strategies for Growth and Resilience; Expansion into Adjacent MarketsMarketing strength that is appropriated through managing competitive intensity, branding, and distributionChanging Mindsets & Multi-Disciplinary and Cross-Functional Frameworks and Perspectives (e.g., Integration of Marketing Strategy and Operational Excellence, Marketing and Finance)The MSJ welcomes manuscripts from a wide range of marketing areas that rely on statistical inferences, test hypotheses or research propositions, qualitative data, computational, and mathematical models.
