Books in Strategy and strategic management

Intersection

1st Edition
September 27, 2012
Milan Guenther
English
Paperback
9 7 8 0 1 2 3 8 8 4 3 5 0
eBook
9 7 8 0 1 2 3 8 8 4 4 1 1

Many organizations struggle with the dynamics and the complexity of today's social ecosystems that connect everyone and everything, everywhere and all the time. Facing challenges at the intersection of business models, technical developments, and human needs, modern enterprises must overcome the siloed thinking and isolated efforts of the past, and instead address their relationships to people holistically. In Intersection, Milan Guenther introduces a Strategic Design approach that aligns the overarching efforts of Branding, Enterprise Architecture, and Experience Design, and sets them on a common course to shape tomorrow’s enterprises.This book gives designers, entrepreneurs, innovators, and leaders a model and a comprehensive vocabulary for tackling such deep-rooted challenges. The Enterprise Design framework cuts through the complexity of Strategic Design work, showing how to navigate key aspects and bridge diverging viewpoints. In 9 case studies, the author looks at the way companies like SAP, BBVA, IKEA, and Jeppesen (a Boeing Company) apply design thinking and practice to shape their enterprises. Moving from strategy to conceptual design and concrete results, Intersection shows what is relevant at which point, and what expertise to involve.

Multinational Corporation Subsidiaries in China

1st Edition
January 31, 2012
Jinghua Zhao + 3 more
English
Paperback
9 7 8 0 0 8 1 0 1 6 8 4 8
eBook
9 7 8 1 7 8 0 6 3 3 3 2 9

This comprehensive study examines the global strategies of multinational corporations (MNCs), the strategic evolution and the categories of their subsidiaries in China based on 150 MNCs. It is the first large-scale project of this nature to be conducted. The research has significant bearing on strategic planning for firms that have set up, are setting up or are planning to establish subsidiaries in China, and the firms that try to compete in the global marketplace. The findings are significant for the West, owing to the current economic crisis and the need to determine if subsidiary expansion strategies will help Western firms achieve the portfolio effects in operations and avoid the harmful impact of macro events such as the existing global financial crisis. Additional empirical findings, analysis, discussions, and suggestions for future studies are also presented.

Content Strategy at Work

1st Edition
January 25, 2012
Margot Bloomstein
English
Paperback
9 7 8 0 1 2 3 9 1 9 2 2 9
eBook
9 7 8 0 1 2 3 9 1 9 2 9 8

Content is king… and the new kingmaker… and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content… so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences.

Business Strategy and Corporate Governance in the Chinese Consumer Electronics Sector

1st Edition
October 18, 2011
Hailan Yang + 1 more
English
Hardback
9 7 8 1 8 4 3 3 4 6 5 6 2
eBook
9 7 8 1 7 8 0 6 3 3 2 9 9

This book analyses how China’s firms in the consumer electronics (CE) sector have developed their business strategy and corporate governance during the reform process. The CE sector is one of China’s most important and dynamic manufacturing sectors. As one of the earliest market-oriented sectors after 1978, its experience illustrates the adoption of the Western model of management in China. This is the first book to analyse the link between business strategy, corporate governance and performance of firms, explicitly comparing state-, collective-, and privately-owned firms. This book argues that the competitive dynamics of the market are central to the survival of firms in contemporary China.

Project Management in Libraries, Archives and Museums

1st Edition
December 10, 2010
Julie Carpenter
English
eBook
9 7 8 1 7 8 0 6 3 0 5 2 6

Aimed at practitioners and managers, this practical handbook provides a source of guidance on project management techniques for the academic and cultural heritage sectors, focusing on managing projects involving public sector and other external partners. Issues under consideration and illustration include: different approaches to managing projects and how to select appropriate methods; using project management tools and other applications in project development and implementation; ensuring the sustainability of project outcomes and transferability into practice; realistic monitoring methodologies and specification and commissioning evaluation work that has real value.

Building a Digital Repository Program with Limited Resources

1st Edition
September 24, 2010
Abby Clobridge
English
eBook
9 7 8 1 7 8 0 6 3 0 4 5 8

Whether you are just starting to create a digital repository or your institution already has a fully-developed program, this book provides strategies for building and maintaining a high-use, cohesive, and fiscally-responsible repository with collections that showcase your institution. The book explains how to strategically select projects tied to your institution’s goals, create processes and workflows designed to support a fully-functioning program, and creatively utilize existing resources. The benefits of taking a holistic approach to creating a digital repository program rather than focusing only on individual collections are discussed. Case studies and best practices from various institutions round out the author’s practical suggestions.

Don't Just Do Something, Sit There

1st Edition
January 31, 2009
Bob Thomson
English
eBook
9 7 8 1 7 8 0 6 3 2 0 6 3

Don't Just Do Something, Sit There offers anyone who would like to learn how to coach or to develop their existing coaching skills a practical guide to coaching people using a predominantly non-directive approach. It explores how a coach can help others to think through their situation and find their own way forward, one which reflects the reality and constraints of their situation. The book considers the skills which underpin successful coaching – listening attentively, asking questions that help the other to think, and playing back to communicate or check understanding. It explores the spectrum of directive to non-directive coaching, considers practical aspects such as confidentiality, describes a range of tools that a coach might use, and looks at how a line manager can adopt a coaching style. It also considers the philosophical and psychological foundations of non-directive coaching.

Strategic Marketing Decision-Making within Japanese and South Korean Companies

1st Edition
November 30, 2008
Yang-Im Lee + 1 more
English
eBook
9 7 8 1 7 8 0 6 3 2 5 0 6

This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies.

Network Quality of Service Know It All

1st Edition
October 23, 2008
Adrian Farrel
English
Hardback
9 7 8 0 1 2 3 7 4 5 9 7 2

The term Quality of Service, abbreviated QoS, refers to network resource control mechanisms. Quality of Service is the ability to provide different priority to different applications, users, or data flows, or to guarantee a certain level of performance to a data flow. This book brings all of the elements of network quality of service (QoS) together in a single volume, saving the reader the time and expense of making multiple purchases. It introduces network QoS, explains the basics, describes the protocols, and discusses advanced topics, by the best and brightest experts in the field. It is a quick and efficient way to bring valuable content together from leading experts in the field while creating a one-stop-shopping opportunity for customers to receive the information they would otherwise need to round up from separate sources.

Network Management Know It All

1st Edition
October 16, 2008
Adrian Farrel
English
Hardback
9 7 8 0 1 2 3 7 4 5 9 8 9
eBook
9 7 8 0 0 8 0 9 2 3 4 2 0

Network management refers to the activities, methods, procedures, and tools that pertain to the operation, administration, maintenance, and provisioning of networked systems, which includes controlling, planning, allocating, deploying, coordinating, and monitoring the resources of a network. This book brings all of the elements of network management together in a single volume, saving the reader the time and expense of making multiple purchases. It introduces network management, explains the basics, describes the protocols, and discusses advanced topics, by the best and brightest experts in the field. It is a quick and efficient way to bring valuable content together from leading experts in the field while creating a one-stop-shopping opportunity for customers to receive the information they would otherwise need to round up from separate sources.

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