Journals in Marketing marketing research

4 results in All results

International Journal of Research in Marketing

• ISSN: 0167-8116
• 5 Year impact factor: 7
• Impact factor: 5.9

Official Journal of the European Marketing AcademyThe International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. IJRM aims to contribute to the marketing discipline by providing high-quality, original research that advances marketing knowledge and techniques. As marketers increasingly draw on diverse and sophisticated methods, IJRM's target audience is comprised of marketing scholars, practitioners (e.g., marketing research and consulting professionals) and policymakers.IJRM aims to be at the forefront of the marketing field with a particular emphasis on bringing timely ideas to market. The journal embraces innovative research with the potential to spur future research and influence practice. Hence, it welcomes contributions in various aspects of marketing. The editors, while accepting a wide array of scholarly contributions from different disciplinary approaches, especially encourage research that is novel, visionary or pathbreaking. While valuable contributions in their own right, replications and minor methodological or theoretical improvements will generally not be publishable in IJRM. All submissions must be interesting, relevant to marketing, sufficiently rigorous both conceptually and methodologically, and written in clear, concise and logical manner. Authors may find this guide for first time authors in IJRM useful. For non-native English speakers, the use of a copy editor is strongly encouraged.

Subscribe

Journal of Business Research

• ISSN: 0148-2963
• 5 Year impact factor: 11.2
• Impact factor: 10.5

The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. Recognizing the intricate relationships between the many areas of business activity, JBR examines a wide variety of business decision contexts, processes and activities, developing insights that are meaningful for theory, practice, and/or society at large. Its research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. Published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers, the Journal aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society.The Journal has defined its scope by focusing on 12 disciplinary tracks, each managed by dedicated experts:Responsible EiC / SE and their TracksDipayan BiswasConsumer Behavior & WellbeingMirella KleijnenService ResearchInnovation & TechnologyAmit BhatnagarBig Data & Business AnalyticsInteractive Marketing & Social MediaMariano HeydenStrategic ManagementLucia NaldiEntrepreneurshipInternational BusinessNikolaos PanagopoulosBusiness-to-Business MarketingCorporate Social Responsibility & Business EthicsSales ResearchTed PatersonOrganizational Behavior & HRMStacey RobinsonAdvertising and Marketing CommunicationsMarketingRetailing and Multichannel ManagementBeyond these tracks, JBR regularly highlights important emerging topics in its special issues. More details on special issues can be found here https://www.sciencedirect.com/journal/journal-of-business-research/about/call-for-special-issue-proposals

Subscribe

Journal of Choice Modelling

• ISSN: 1755-5345
• 5 Year impact factor: 3.5
• Impact factor: 2.8

The Journal of Choice Modelling publishes theoretical and applied papers in the field of choice modelling. Papers are expected to either make a methodological contribution to the field, or to present an innovative application. The journal is not limited to one area of study, such as transport or marketing, but invites contributions from across a range of disciplines where the analysis of choice behaviour is a topic of interest. While the majority of papers focus on the use of discrete choice models, contributions looking at other methods are also welcome. Similarly, the Journal of Choice Modelling also welcomes contributions looking at survey design.In addition to standard full length research papers, JOCM also welcomes four other types of submissions:Research notesThese are shorter articles that can be technical notes addressing a specific model specification, survey design, data collection or estimation issue or discussion pieces highlighting a particular concern in applied work. No specific length limit is imposed, but potential authors may wish to look at volume 21 as an example for such articles.Research notes are subject to the normal blind refereeing process to maintain the high standards of the journal.Software papersThese are papers presenting software for choice model estimation and/or application as well as packages for survey design and data collection. These need to be substantial pieces of software that either improve on existing tools available, emulate them in a different environment and are likely to lead to widespread use. This type of paper is meant to provide readers with new tools for their work, rather than serve as a marketing device. The expectation is that the vast majority of papers submitted will report on free (open access) software. While we do not rule out papers discussing commercial software, an explicit case will have to be made to the editors as to why the article is of interest to the broad JOCM readership.Software papers will be reviewed initially by associate editors who may additionally rely on the advice of other experts in the field.Data papersThese are either papers reporting on innovative data collection efforts or papers describing datasets that can be used for model benchmarking. For innovative data collection papers, there is no requirement to make the data publicly available (although it is preferred) as long as the paper provides useful insights for other studies. For benchmark datasets, public access is required. Datasets can be deposited on the JOCM website, existing data repositories and/or websites administered by the authors. Long term maintenance of the sites should be guaranteed. Data papers should discuss the survey approach taken, highlight any novel elements, and in the case of data made publicly available, should include an online data dictionary.Data papers will be reviewed initially by associate editors who may additionally rely on the advice of other experts in the field.For data papers to be considered for publication, authors need to show that their work is relevant beyond their own topic area.Review papersThese are full length articles that review the literature in a specific area of research within the scope of JOCM. While literature review papers are not expected to include new research, they should provide new knowledge or thinking in terms of providing insightful overviews or critiques of existing work and highlighting gaps in that work. Cross- disciplinary review papers are especially welcome.Review papers are subject to the normal blind refereeing process to maintain the high standards of the journal.Discussion papersThese are full length articles that discuss current issues in choice modelling, set research agendas, or provide an outlook for the field. Cross-disciplinary review papers are especially welcome.

Subscribe

Journal of Retailing and Consumer Services

• ISSN: 0969-6989
• 5 Year impact factor: 11.2
• Impact factor: 11

Forging the Link between Research and PracticeThe journal is an international and interdisciplinary forum for research and debate in the rapidly developing - and converging - fields of retailing and services studies. It focuses particularly on consumer behaviour and on policy and managerial decisions, encouraging contributions from academics across a wide range of relevant disciplines. The Journal of Retailing and Consumer Services covers:• The retailing and selling of goods• The selling of consumer services such as transportation, tourism and leisure.The journal is interested receiving submissions that contribute to the research frontier in retailing and consumer services, based on generalizable empirical results from representative samples. In principle, we do not consider papers based on student or convenience samples.Benefits to authors We also provide many author benefits, such as free PDFs, a liberal copyright policy, special discounts on Elsevier publications and much more. Please click here for more information on our author services.Please see our Guide for Authors for information on article submission. If you require any further information or help, please visit our Support Center

Subscribe