Journals in Marketing marketing research
Journals in Marketing marketing research
- ISSN: 0148-2963
Journal of Business Research
The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. Recognizing the intricate relationships between the many areas of business activity, JBR examines a wide variety of business decision contexts, processes and activities, developing insights that are meaningful for theory, practice, and/or society at large. Its research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. Published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers, the Journal aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society.The Journal has defined its scope by focusing on disciplinary tracks, each managed by dedicated experts:Advertising and Marketing Communications: Stacey RobinsonBig Data & Business Analytics: Junhong ChuBusiness-to-Busin... Marketing: Nikolaos PanagopoulosConsumer Behavior & Wellbeing: Dipayan BiswasCorporate Social Responsibility & Business Ethics: Nikolaos PanagopoulosEntrepre... Lucia NaldiInnovation Marketing & Management: Mirella KleijnenInteractive Marketing & Social Media: Junhong ChuInternational Business: Lucia NaldiMarketing: Stacey RobinsonOrganization... Behavior & HRM: Ted PatersonRetailing and Multichannel Management: Stacey RobinsonSales Research: Nikolaos PanagopoulosService Research: Mirella KleijnenStrategic Management: Mariano HeydenBeyond these tracks, JBR regularly highlights important emerging topics in its special issues. The Editors have produced guidelines on how to prepare a special issue proposal.