Official Journal of the European Marketing AcademyThe International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. IJRM aims to contribute to the marketing discipline by providing high-quality, original research that advances marketing knowledge and techniques. As marketers increasingly draw on diverse and sophisticated methods, IJRM's target audience is comprised of marketing scholars, practitioners (e.g., marketing research and consulting professionals) and policymakers.IJRM aims to be at the forefront of the marketing field with a particular emphasis on bringing timely ideas to market. The journal embraces innovative research with the potential to spur future research and influence practice. Hence, it welcomes contributions in various aspects of marketing. The editors, while accepting a wide array of scholarly contributions from different disciplinary approaches, especially encourage research that is novel, visionary or pathbreaking. While valuable contributions in their own right, replications and minor methodological or theoretical improvements will generally not be publishable in IJRM. All submissions must be interesting, relevant to marketing, sufficiently rigorous both conceptually and methodologically, and written in clear, concise and logical manner. Authors may find this guide for first time authors in IJRM useful. For non-native English speakers, the use of a copy editor is strongly encouraged.
The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. Recognizing the intricate relationships between the many areas of business activity, JBR examines a wide variety of business decision contexts, processes and activities, developing insights that are meaningful for theory, practice, and/or society at large. Its research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. Published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers, the Journal aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society.The Journal has defined its scope by focusing on disciplinary tracks, each managed by dedicated experts:Advertising and Marketing Communications: Stacey RobinsonBig Data & Business Analytics: Junhong ChuBusiness-to-Busin... Marketing: Nikolaos PanagopoulosConsumer Behavior & Wellbeing: Dipayan BiswasCorporate Social Responsibility & Business Ethics: Nikolaos PanagopoulosEntrepre... Lucia NaldiInnovation & Technology: Mirella KleijnenInteractive Marketing & Social Media: Junhong ChuInternational Business: Lucia NaldiMarketing: Stacey RobinsonOrganization... Behavior & HRM: Ted PatersonRetailing and Multichannel Management: Stacey RobinsonSales Research: Nikolaos PanagopoulosService Research: Mirella KleijnenStrategic Management: Mariano HeydenBeyond these tracks, JBR regularly highlights important emerging topics in its special issues. More details on special issues can be found here https://www.scienced...
Forging the Link between Research and PracticeThe journal is an international and interdisciplinary forum for research and debate in the rapidly developing - and converging - fields of retailing and services studies. It focuses particularly on consumer behaviour and on policy and managerial decisions, encouraging contributions from academics across a wide range of relevant disciplines. The Journal of Retailing and Consumer Services covers:• The retailing and selling of goods• The selling of consumer services such as transportation, tourism and leisure.The journal is interested receiving submissions that contribute to the research frontier in retailing and consumer services, based on generalizable empirical results from representative samples. In principle, we do not consider papers based on student or convenience samples.Benefits to authors We also provide many author benefits, such as free PDFs, a liberal copyright policy, special discounts on Elsevier publications and much more. Please click here for more information on our author services.Please see our Guide for Authors for information on article submission. If you require any further information or help, please visit our Support Center
