Strategic Business Research (SBR) is a double-blind anonymised peer-reviewed international journal dedicated to fostering diverse perspectives and global collaboration across the full spectrum of business and management disciplines. Our primary aim is to bridge the gap between academic inquiry and practical application, providing a vital platform for publishing research that is both conceptually robust and practically relevant. SBR is committed to serving experienced researchers, practitioners, policy advisors, and emerging scholars alike.The journal encompasses a wide array of topics pertinent to both business-to- business and business- to - consumer practices across various industries, management functions, and geographic regions. Key areas of focus include, but are not limited to:Marketing and Management: Exploring themes such as services marketing, relationship marketing, strategic marketing, political marketing, green and sustainable marketing, social media marketing, consumer behavior, e-commerce, public relations, advertising, promotion, and technology innovation.Entrepren... Investigating leadership, entrepreneurial ventures, innovation processes, new business models, venture creation, development, growth, performance, characteristics and behaviors of entrepreneurs, family-owned businesses, and both national and international studies of enterprise creation, alongside research methods in entrepreneurship and venture financing.Organizati... Behavior: Featuring submissions that address individual level topics such as personality, perception, beliefs, attitudes, values, motivation, career behavior, and commitment; group level dynamics including structure, leadership, and politics; and organizational level issues such as structure, change, goal setting, creativity, and human resource management policies. Studies addressing decision making, performance, job satisfaction, turnover, diversity, work life balance, organizational culture, and interorganizational processes are also encouraged.Innovatio... Covering advancements in AI, blockchain, data analytics, digital platforms, and digital innovation that are reshaping business practices.Sustainabi... Focusing on sustainable business practices, ethical decision making, corporate responsibility, stakeholder relations, and strategies that promote environmental, social, and economic sustainability.SBR welcomes a variety of scholarly contributions, including empirical studies, conceptual papers, literature reviews, in depth case studies, and practitioner focused research. We particularly encourage interdisciplinary and cross-sector studies that address the pressing challenges and innovations shaping today’s business environment.By providing a comprehensive and inclusive platform, Strategic Business Research aims to advance knowledge and foster collaboration in the dynamic field of business and management.
