Strategic Marketing Control
- 1st Edition - February 11, 1921
- Imprint: Butterworth-Heinemann
- Authors: Colin Gilligan, Richard M.S. Wilson
- Language: English
- eBook ISBN:9 7 8 - 0 - 0 8 - 0 9 3 8 3 0 - 1
Purchase options
Institutional subscription on ScienceDirect
Request a sales quote- Edition: 1
- Published: February 11, 1921
- Imprint: Butterworth-Heinemann
- Language: English
- eBook ISBN: 9780080938301
CG
Colin Gilligan
The author/co-author of ten books, Colin Gilligan is Emeritus Professor of Marketing at Sheffield Hallam University and Visiting Professor of Marketing at Newcastle Business School as well as fellow of the Chartered Institute of Marketing. His particular interests are in the areas of strategic marketing, competitive differentiation, the leveraging of strategy and planning for an uncertain future
Affiliations and expertise
Emeritus Professor of Marketing at Sheffield Hallam University and Visiting Professor of Marketing at Newcastle Business School, UKRW
Richard M.S. Wilson
Professor Richard M.S. Wilson, Emeritus Professor in the Business School and Visiting Professor in the Department of Information Science at Loughborough University UK. Visiting Professor at the University of Sao Paulo, Brazil
Affiliations and expertise
Emeritus Professor of Business Administration & Financial Management at Loughborough University Business School and Visiting Professor in the Department of Information Science at Loughborough University, UK