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Practical Web Analytics for User Experience

How Analytics Can Help You Understand Your Users

1st Edition - June 21, 2013

Author: Michael Beasley

Language: English
Paperback ISBN:
9 7 8 - 0 - 1 2 - 4 0 4 6 1 9 - 1
eBook ISBN:
9 7 8 - 0 - 1 2 - 4 0 4 6 9 4 - 8

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll fi… Read more

Practical Web Analytics for User Experience

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Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.