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Practical Web Analytics for User Experience

How Analytics Can Help You Understand Your Users

1st Edition - June 21, 2013

Author: Michael Beasley

Paperback ISBN:
9 7 8 - 0 - 1 2 - 4 0 4 6 1 9 - 1
eBook ISBN:
9 7 8 - 0 - 1 2 - 4 0 4 6 9 4 - 8

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a… Read more

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Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.