Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

1st Edition - April 12, 2023
Editors: Dilip Ghosh, Diana Bogueva, R. Smarta
Language: English
Paperback ISBN:
9 7 8 - 0 - 3 2 3 - 8 5 6 1 5 - 7
eBook ISBN:
9 7 8 - 0 - 3 2 3 - 8 5 6 1 6 - 4

**Association of American Publishers (AAP) PROSE Award Finalist in Nursing and Allied Health Services, 2024**Nutrition Science, Marketing Nutrition, Health Claims, and Public Po… Read more

Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

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**Association of American Publishers (AAP) PROSE Award Finalist in Nursing and Allied Health Services, 2024**

Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource.

Cover image
Title page
Table of Contents
Copyright
List of contributors
Acknowledgment
Chapter 1. Introduction
Abstract
Part 1: Nutrition Science
Chapter 2. Evidence-based nutrition communication: opportunities and challenges
Abstract
2.1 Introduction
2.2 Exciting opportunities for dietitians and nutritionists
2.3 Communication approaches
2.4 Food labels as a medium of nutrition communication
2.5 Communication issues
2.6 Issue #1: communication bias
2.7 Issue #2: inconsistent results and implications for the credibility
2.8 Issue #3: isolated exposures—but real life is “unadjusted”
2.9 The miscommunication: the other side of the coin
2.10 Are consumers really confused?
2.11 Digital technology and nutrition communication
2.12 The success of the use of social media in nutrition interventions
2.13 Nutrition communication and social determinants
2.14 Cultural sensitivity in nutrition communication
2.15 Nutrition labeling on food purchases
2.16 The state of nutrition education and communication for and by physicians
2.17 Conclusion
References
Further reading
Chapter 3. Clinical applications of whey protein
Abstract
3.1 Introduction
3.2 Whey protein and its types
3.3 Components of whey protein
3.4 Bioactive peptides in whey
3.5 Bovine serum albumin
3.6 Immunoglobulins
3.7 Lactoferrin
3.8 Quality of whey protein
3.9 Mechanism of absorption of whey protein
3.10 Application of whey protein in clinical conditions
3.11 Anti-inflammation
3.12 Liver conditions
3.13 Cancer
3.14 Immunity
3.15 Cardiac health
3.16 Obesity
3.17 Diabetes
3.18 Renal disorders
3.19 Critical care
3.20 Sarcopenia
3.21 Gastrointestinal disorders
3.22 Conclusion
References
Chapter 4. Prospects of using biologically active substances to prevent depression
Abstract
4.1 Introduction
4.2 Classification of mental health diseases and mechanisms of their occurrence
4.3 The correlation between mental health diseases and non-communicable diseases
4.4 Diet and depression
4.5 The preventive role of potentially bioactive compounds in mental health
4.6 Associations between polyunsaturated fatty acid consumption and depression
4.7 Effect of individual plant-derived compounds on cognition and depression
4.8 Effect of probiotics and prebiotics on depression
4.9 Final remarks and future research
References
Further reading
Chapter 5. Nutrition needs for lifestyle changes and managing disorders
Abstract
5.1 Reality check—factors influencing inadequate nutrition
5.2 Changing nutrient and energy requirements
5.3 Impact on health due to lifestyle changes
5.4 Additional nutrients and nutritional needs to manage lifestyle diseases
5.5 Leading graceful human life
Further reading
Part 2: Nutrition Marketing
Chapter 6. Integrated marketing communication on health-related consumer behavior
Abstract
6.1 Introduction
6.2 Integrated marketing communication
6.3 Health-related consumer behavior
6.4 Improving the health of citizens
6.5 Preventing illnesses—developing country challenges
6.6 Understanding nutrition status—developed to developing nation issues
6.7 Healthy products—healthy consumers
6.8 Emerging trends in nutrition and health
References
Chapter 7. How evidence-based nutrition science supports nutrition communication and marketing: an Indian perspective
Abstract
7.1 Introduction
7.2 Evidence-based nutrition
7.3 Fundamental principles of evidence-based nutrition
7.4 Systematic review-basic approach to evidenced based nutrition
7.5 Why evidence-based nutrition is needed in nutrition communication and marketing
7.6 Sources of mistrust
7.7 Scientists and information dissemination
7.8 Different approaches in nutrition communication, implemented in Indian market: current scenario
7.9 Television
7.10 Conclusion
References
Chapter 8. Packaging—a tool for controlling food waste
Abstract
8.1 Introduction
8.2 Food waste
8.3 Packaging
8.4 Waste becomes the raw material
8.5 Consumer perceptions on the role of packaging in fighting food waste
8.6 Active and intelligent packaging
8.7 Few promising leads
8.8 Curcumin
8.9 Chitosan and cellulose composite materials
8.10 Biodegradable antimicrobial packaging materials
8.11 Novel plant-based byproducts
8.12 Conclusion
Acknowledgments
References
Further reading
Chapter 9. Traditional food systems: going backwards to move forward towards finding solutions to nutritional problems
Abstract
9.1 Introduction
9.2 Food security
9.3 The global food system
9.4 Food, biomass utilization, carbon and water footprint, and sustainability
9.5 Indian traditional food system
9.6 Maximizing the potential of plant proteins for vegetarians
9.7 Conclusions and future scope
References
Chapter 10. Behavioral Nutrition
Abstract
10.1 Background and introduction
10.2 Understanding behavior
10.3 Factors affecting Behavior
10.4 Cause-Eeffect model of Nutritional Behavior
10.5 Nutritional Behaviors
10.6 Behavior change models and strategies
10.7 Designing a Behavior change intervention
10.8 Behavioral Nutritional Therapy in practice
10.9 Using technology to change Behavior
10.10 Conclusion
References
Chapter 11. Nutritional Marketing
Abstract
11.1 Introduction
11.2 Macro and microtrends
11.3 Promotion
11.4 In defining a thought leadership strategy the following questions are key
11.5 Principles of effective digital customer experience (CX)
11.6 Customer experience self-assessment
11.7 User experience self-assessment
References
Chapter 12. Supply chain challenges in nutraceutical manufacturing companies: tools to combat COVID-hit business environment
Abstract
12.1 Introduction
12.2 The need for stronger supply chain management models
12.3 Advantages of a strong supply chain
12.4 Direct benefit to farmers
12.5 The challenges
12.6 The role of artificial intelligence
12.7 Integrating supply chain with product development and marketing
12.8 Overcoming challenges
12.9 COVID-19, supply chain, and direct to customer
12.10 Fast ramp up, ramp down
12.11 Single-item demand
12.12 Manufacturer collaboration
12.13 Real-time supply network
12.14 Investing in tech
12.15 Lockdowns and planning
12.16 Challenges in India and Asia in general
12.17 Are we there yet, at least in India and the rest of Asia?
12.18 Artificial intelligence challenges in the supply chain
12.19 Artificial intelligence challenges in the supply chain
12.20 Readying your supply chain for machine learning
Further reading
Chapter 13. Rise of Nutraceuticals as FMHC products in India
Abstract
13.1 Introduction
13.2 Methodology
13.3 Conclusion
References
Chapter 14. The pursuit of natural medicine—a current perspective
Abstract
14.1 Introduction
14.2 The changing landscape of healthcare
14.3 Natural medicine
14.4 Recent trends in natural medicines
14.5 Nutraceuticals/natural medicines and their demand
14.6 Driving forces behind nutraceuticals/natural medicines
14.7 The impact of the pandemic on natural medicines
14.8 Nutraceuticals/natural medicines in augmenting the immune system
14.9 Globalization of natural medicines
14.10 Natural medicines business—growth projections
14.11 Challenges
14.12 Summary and conclusion
References
Part 3: Social Marketing & Responsibility
Chapter 15. Improving health and nutrition behavior through a social marketing campaign
Abstract
15.1 Introduction
15.2 Background
15.3 Research objective
15.4 Method
15.5 Participants
15.6 Results
15.7 Outcomes from the social marketing campaign
15.8 Part I—"Eat for Health" leaflets
15.9 Part 2—a hunger for dietary change
15.10 Part 3—game-changing messages for future campaigns
15.11 Future directions
15.12 Conclusion
References
Further reading
Chapter 16. Social media as a new platform for nutritional and health messages
Abstract
16.1 Introduction
16.2 Background
16.3 Methods
16.4 Discussion of results
16.5 Future directions/conclusion
References
Chapter 17. Supporting healthy eating behavior through social marketing
Abstract
17.1 Introduction
17.2 Social marketing
17.3 The cocreate-build-engage process
17.4 GO food: a cocreate-build-engage case study
17.5 Returning to the cocreate-build-engage process
17.6 Co-create: a segmented approach to understanding personnel
17.7 Co-create: a systemic view of the eating context
17.8 Conclusion
References
Part 4: Consumer Perception & Insight
Chapter 18. Cross-cultural perspectives on nutrition and health claims
Abstract
18.1 Introduction
18.2 Cross-cultural dietary choices
18.3 Nutrition and health claims
18.4 Concluding remarks
References
Chapter 19. Consumer-centric innovation in food and nutrition industry
Abstract
19.1 Focus—define the challenge
19.2 Know your consumers—gather and interpret the data
19.3 Front-end innovation
19.4 New product development
19.5 New technology development
References
Chapter 20. Personalized nutrition: from science to consumer
Abstract
20.1 Introduction
20.2 Definitions
20.3 Guiding principles
20.4 Scientific evidence
20.5 Studies of personalized nutrition intervention
20.6 Studies on prediction of response to food
20.7 Consumer insights
20.8 Commercial options
20.9 Technology
20.10 Professional services
20.11 Dietary supplement industry
20.12 Food and beverage industry
20.13 Grocery retailers
20.14 Challenges in personalized nutrition
20.15 Biomarkers and surrogate endpoints
20.16 Point-of-care diagnostics
20.17 Placebo effect
20.18 Data analytics: lessons from personalized medicine
20.19 Conclusions
Acknowledgments
References
Chapter 21. Consumer perception & in-sight: role of brand equity
Abstract
21.1 Introduction
21.2 Perception and attitude
21.3 Brand and brand equity
21.4 Conclusion
References
Part 5: Public Health Policy & Regulation
Chapter 22. Nutrition marketing and public policy
Abstract
22.1 Introduction
22.2 Considering nutrition marketing
22.3 Public policy facts on marketing strategies
22.4 Concluding remarks
References
Chapter 23. Food policy, nutrition & population health in New Zealand
Abstract
23.1 Overview of obesity and diet-related noncommunicable diseases prevalence in New Zealand
23.2 Diet-related health outcomes for Māori and Pasifika
23.3 Overview of New Zealand’s food policies
23.4 Food labeling in New Zealand
23.5 Food marketing and New Zealand children
23.6 The food environment in various New Zealand settings
23.7 Strategies used by the food industry to influence food policy
23.8 Sustainable food systems in New Zealand
23.9 Lifting the New Zealand food policy game
23.10 Food taxes and subsidies in New Zealand
References
Chapter 24. Delivering health and wellness through foods: a South Asian regulatory perspective
Abstract
24.1 Background
24.2 Policy responses: how can government policy and regulations impact diet, and behavior and ultimately reduce malnutrition and obesity?
24.3 Regulatory overview: food laws across South Asia
24.4 Conclusions and some recommendations
References
Chapter 25. Integration of planning and health promotion policies and nutrition education for healthy vegetable and fruit intake in school students
Abstract
25.1 Introduction and context
25.2 Research methods
25.3 Connecting nutrition and local food production in home and school gardens
25.4 Planning and nutrition policies and programs for healthy eating
25.5 Outcomes and discussions
25.6 Conclusion
Acknowledgments
References
Part 6: Holistic Health
Chapter 26. Home remedies and traditional medicines for energy and nutrition
Abstract
26.1 Introduction
26.2 Traditional medicine systems in various Asian countries
26.3 Traditional medicines in energy and nutrition
26.4 Home remedies which remained superior for the ages till date
Further reading
Chapter 27. Functional nutrition for healthy and active longevity
Abstract
27.1 Introduction
27.2 Theories and mechanisms of aging
27.3 Aging-specific noncommunicable diseases occurring during aging and their prevention
27.4 The potential of diets, functional foods, and biologically active substances in maintaining healthy and active longevity
27.5 Conclusion
References
Index

Dilip Ghosh

Dr. Ghosh is a director at Nutriconnect, Sydney, Australia; Coordinator, Regulatory & projects, SOHO-Flordis International, Australia; Honorary Ambassador , Global Harmonization Initiative (GHI). With more than 20 years of experience in both pharmaceutical and food-nutrition industries, he is one of the pioneer researchers in the evaluation of the health claims opportunities of potential functional food ingredients & complementary medicines through an evaluation of the current scientific evidence base and related claims, and provides commentary on gaps in science including potential requirements for research such as human studies. Dr. Ghosh previously held positions in Organon (India) Ltd., a division of Organon International, BV and AKZO-NOBEL, The Netherlands; HortResearch, New Zealand; USDA-ARS, HNRCA at Tufts University, Boston; The Smart Foods Centre, University of Wollongong, Australia; and Neptune Bio-Innovations Pty Ltd, Sydney.

Affiliations and expertise

Nutriconnect, Sydney, Australia; Food Nutrition Partners, New Zealand; Trigonella Labs Pty Ltd Australia; Australian ambassador of the Global Harmonization Initiative.

Diana Bogueva

Diana is an interdisciplinary researcher with varied interests in food consumption issues related to the global consequences of human nutritional habits, especially global meat consumption, alternative proteins, novel food processing technologies including non-thermal, behavioural and attitudinal change, environmental sustainability and food harmonization. She has a PhD in Humanities specialised in Food Sustainability from Curtin University, Perth, Australia. Currently she is a Centre Manager of the Centre for Advanced Food Engineering at the University of Sydney and Research Fellow with Curtin University’s Sustainability Policy (CUSP) Institute. Diana’s books have won three awards: the Australian National Best Book winner in 2019 and the World’s Best Book award 2020 in the Vegetarian book category from the Gourmand Awards, who also recognized her co-edited book ‘Environmental, Health and Business Opportunities in the New Meat Alternatives Market’.

Affiliations and expertise

Centre for Advanced Food Enginomics, University of Sydney, Open Universities Australia - Curtin and Global Harmonization Initiative., Australia

R. Smarta

Dr. R. B. Smarta is a pioneer in Management Consultancy in India and the Founder and Managing Director. In his management consulting career of last 3 decades, he has shaped many new concepts, ideas in India. He has been instrumental in first time launching World Health Sugar Control Atta, Sundrop Heart Oil, Vicks vapo-syrup, Depend, Wipro - Baby soft soap and powder. Dr. Smarta has also successfully created, developed revitalized 50 Pharmaceutical and personal care brands.

Affiliations and expertise

Chairman and MD, Interlink Marketing Consultancy Pvt. Ltd., India

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Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

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Resources

Dilip Ghosh

Diana Bogueva

R. Smarta