Marketing Logistics
- 2nd Edition - May 9, 2003
- Imprint: Butterworth-Heinemann
- Authors: Martin Christopher, Helen Peck
- Language: English
- eBook ISBN:9 7 8 - 0 - 0 8 - 0 4 9 6 4 2 - 9
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need… Read more
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Request a sales quoteThis interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.
As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.
This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.
This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
* Builds on the success of the first edition
* Incorporates new Customer Service element, in line with current thinking
* Contains a full range of industry examples offering practical insight
* Incorporates new Customer Service element, in line with current thinking
* Contains a full range of industry examples offering practical insight
Students on CIM Diploma, BA, MBA courses as well as CIPS, Institute of Logistics and Institute of Export students; also marketing practitioners.
The customer value creation process; Customer service and customer relationship management; Customer profitability analysis; Demand management; Integrating product development and logistics; Value delivery management; Managing the extended enterprise; Managing Global Pipelines.
- Edition: 2
- Published: May 9, 2003
- Imprint: Butterworth-Heinemann
- Language: English
- eBook ISBN: 9780080496429
MC
Martin Christopher
Dr Martin Christopher is Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management at at Cranfield School of Management, UK.
Affiliations and expertise
Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management, Cranfield School of Management, UK.HP
Helen Peck
Affiliations and expertise
Senior Research Fellow, Centre for Logistics and Supply Chain Management, Cranfield School of Management, UK.