Marketing Financial Services
- 2nd Edition - October 20, 1995
- Imprint: Butterworth-Heinemann
- Authors: Mike Wright, TREVOR WATKINS
- Editor: Christine Ennew
- Language: English
- eBook ISBN:9 7 8 - 0 - 0 8 - 0 9 3 8 3 1 - 8
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards… Read more
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Request a sales quoteWithin a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.
Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.
There is also a tutor resource pack to accompany the case studies in this textbook.
Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.
There is also a tutor resource pack to accompany the case studies in this textbook.
ideal for CIM diploma students, as well as those on degree and postgraduate courses
book combines principles, concepts and techniques with practice
strong contributor team
book combines principles, concepts and techniques with practice
strong contributor team
Students on CIB courses; BA business studies students; postgraduate students of marketing.
The changing Environment of Financial Services (Mike Wright and Jim Devlin); Consumers and Markets (Sally McKechnie and Tina Harrison); Marketing Strategy and Planning (Chris Ennew); Marketing Mix (Chris Ennew and Trevor Watkins); Product Strategy (Chris Ennew); Advertising and Promotion (Des Thwaites); Pricing (Leigh Drake and David Llewellyn); Distribution (Barry Howcroft and Julia Kiely); Customer Care (Barbara Lewis); Bank and Marketing (Barry Howcroft and Mike Wright); Building Society Marketing (Don Cowell); Insurance Marketing (Trevor Watkins and Steve Diacon); Marketing Unit and Investment Trusts (Paul Draper); Credit Cards (Steve Worthington)
- Edition: 2
- Published: October 20, 1995
- Imprint: Butterworth-Heinemann
- Language: English
- eBook ISBN: 9780080938318
CE
Christine Ennew
Affiliations and expertise
Dean, Faculty of Law and Social Sciences, and Professor of Marketing, Nottingham University Business SchoolMW
Mike Wright
Affiliations and expertise
Professor of Financial Studies, School of Management and Finance, University of NottinghamTW
TREVOR WATKINS
Affiliations and expertise
Deputy Vice Chancellor, South Bank UniversityRead Marketing Financial Services on ScienceDirect