Target markets for Gray's include all those for whom a knowledge of functional anatomy is an essential component of their professional lives, and for whom it is a feature of continuing professional development.This includes doctors (especially, but not exclusively, all sub-specialties of surgeons, radiologists, anaesthesiologists); dentists, (especially but not exclusively, maxillo-facial surgeons); physiotherapists; and various other health care professionals.
The audience also includes medico-legal professionals, artists, and others working in the media who need to refer to an authoritative reference while preparing a lesson or film, etc.
Gray's is not specifically a book for medical and dental undergraduates, nor is it aimed at secondary or high school students.. Nonetheless, since it remains THE most authoritative reference book on human anatomy, it will have some appeal to these markets and should be available in all public libraries.
Primary markets:
Anatomists, embryologists, histologists, neuroanatomists/neurobiologists, surgeons (general and sub-specialist), radiologists, anaesthesiologists, dentists, physiotherapists, radiographers, podiatrists/chiropodists, medical artists, medico-legal professionals.
Subsidiary markets:
Developmental biologists, physiologists, occupational therapists, chiropractics, medical students, dental students, audiologists, speech therapists, nurses, artists, gift market.