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Google This!
Putting Google and Other Social Media Sites to Work for Your Library
- 1st Edition - May 18, 2012
- Author: Terry Ballard
- Language: English
- Paperback ISBN:9 7 8 - 1 - 8 4 3 3 4 - 6 7 7 - 7
- eBook ISBN:9 7 8 - 1 - 7 8 0 6 3 - 3 1 7 - 6
Many libraries and museums have adapted to the current information climate, working with Google, Facebook, Twitter and iTunes to deliver information for their users. Many have not.… Read more
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Request a sales quoteMany libraries and museums have adapted to the current information climate, working with Google, Facebook, Twitter and iTunes to deliver information for their users. Many have not. Google This! describes the variety of free or nearly free options for social media, and shows how libraries are adapting, from the Library of Congress to small public libraries. The author presents conversations with social media innovators to show how their experience can create success for your institution’s library. Chapters cover important aspects of social media for libraries including: how they relate to the internet; web services such as Google Custom Search, Facebook and Twitter, Flickr, iGoogle, and more; electronic books; discovery platforms; and mobile applications. The book ends by asking: Where is this all going?
- Provides step-by-step instructions for creating iGoogle gadgets in XML, iGoogle themes, Google Maps with community locations, and Google Earth links to archived library data
- Describes the full process for creating a Google Custom Search engine
- Written by an award winning author who has been an academic systems librarian for 20 years
Librarians or museum professionals interested in developing a greater web and social media presence for their institution
Dedication
List of figures
Acknowledgements
Foreword
Preface
About the author
Chapter 1: What does the Internet have to do with my library?
Abstract:
A personal journey
A brief history of the Internet
The World Wide Web
Librarians and the Internet
A brief history of Google
An uneasy relationship
Conclusion
Chapter 2: Google Custom Search
Abstract:
A new summer project
How it works
Other libraries using Custom Search
Looking to the future
Conclusion
Chapter 3: Facebook and Twitter
Abstract:
Introduction
Conclusion
Chapter 4: Flickr: if it’s good enough for the Library of Congress it’s good enough for your library
Abstract:
A history of Flickr
Case study: Library of Congress
Case study: the Lester Public Library in Two Rivers, Wisconsin
How to use Flickr
Libraries making exemplary use of Flickr
Conclusion
Chapter 5: iGoogle and other useful products
Abstract:
Google Groups
Google Mail
Google Analytics
iGoogle
Google Documents
Google Voice
StatCounter
Skype
GIMP (GNU Image Manipulation Program)
IMDB (Internet Movie Database)
LibraryThing
KaywaQRcode
Conclusion
Chapter 6: YouTube: much more than videos of cats playing piano
Abstract:
history of YouTube
A visit to YouTube headquarters
How to add a video to YouTube
Adding your own captions
Other exemplary sites
Case study: citizen journalism – Queens Library budget cuts
YouTube as a source for medical information
Conclusion
Chapter 7: Google Scholar – just walked down the aisle with WorldCat
Abstract:
A history of Google Scholar
Case study: Google Scholar in an academic setting
At the Googleplex
Conclusion
Chapter 8: Blogger: get your message out where the patrons are
Abstract:
A history of Blogger
A history of WordPress
A visit with the blog team at Google
Adding sound
Case study: a blog success story
Conclusion
Chapter 9: Google Maps and Google Earth
Abstract:
Introduction
Geotagging the online collections’ locations
Google Maps
At Google’s New York headquarters
Conclusion
Chapter 10: Electronic books
Abstract:
Genesis
A university digitization project
Google Books
A visit to the Googleplex
The Internet Archive
The e-book revolution
Conclusion
Chapter 11: Discovery platforms
Abstract:
Introduction
A new offering
Social tagging
Conclusion
Chapter 12: Mobile applications for libraries
Abstract:
The mobile universe
Case study: the Mendik Library of New York Law School
Library Anywhere
BiblioCommons
The mobile market
Conclusion
Chapter 13: Where is this all going?
Abstract:
Introduction – the information shift
The end of spin
Marshall Keys
What can go wrong?
The case of MySpace.com
The look of a digital library
The next generation of librarians
Conclusion
Bibliography
Index
- No. of pages: 218
- Language: English
- Edition: 1
- Published: May 18, 2012
- Imprint: Chandos Publishing
- Paperback ISBN: 9781843346777
- eBook ISBN: 9781780633176
TB
Terry Ballard
Terry Ballard is the author of two previous books and more than 70 articles in the field of library science, and is the winner of two national writing awards. Since earning his MLS in 1989 from the University of Arizona, he has worked as an academic systems librarian in New York and Connecticut. He is currently adjunct Special Projects Librarian at the College of New Rochelle in Westchester County, New York. He has presented at conferences such as Computers in Libraries, The Third International Conference on the Book in Oxford, and the American Library Association. He is also the author of Google this: Putting Google and other social media sites to work for your library (Chandos, 2012.)
Affiliations and expertise
New York Law School, USARead Google This! on ScienceDirect