eTravel and Tourism
Marketing and management techniques
- 1st Edition - January 1, 2015
- Imprint: Butterworth-Heinemann
- Author: Ian McDonnell
- Language: English
- eBook ISBN:9 7 8 - 0 - 0 8 - 0 9 3 9 7 1 - 1
In the marketing context, these technologies can be used to best advantage so that promotion and distribution costs are decreased, effective and efficient customer relationships… Read more
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Request a sales quoteIn the marketing context, these technologies can be used to best advantage so that promotion and distribution costs are decreased, effective and efficient customer relationships are maintained and profitability is increased.
This book enables the reader to:
* understand the application of information technology to the management of travel and tourism services, firms and organizations;.
* describe and apply the technology (hardware and software) used in the electronic marketing of tourism services.
* understand the process of electronic marketing of tourism services, and its benefits and disadvantages, from the perspective of the tourism provider, the intermediary and the consumer.
* produce a marketing or management plan for a travel and tourism industry firm that incorporates information communication technology applications.
This book enables the reader to:
* understand the application of information technology to the management of travel and tourism services, firms and organizations;.
* describe and apply the technology (hardware and software) used in the electronic marketing of tourism services.
* understand the process of electronic marketing of tourism services, and its benefits and disadvantages, from the perspective of the tourism provider, the intermediary and the consumer.
* produce a marketing or management plan for a travel and tourism industry firm that incorporates information communication technology applications.
Written in a user-friendly style, and with an excellent learning structure, each chapter includes learning objectives, international case studies and discussion questions. Additional teaching and learning material for both students and lecturers will be continually updated on the books' website, including PowerPoint slides for lectures and links to useful websites.
* Shows the application of information technology to the management of travel and tourism services.
* Describes and applies the technology (hardware and software) used in the electronic marketing of tourism services.
* Explains the process of electronic marketing of tourism services and its benefits and disadvantages, from the perspective of the tourism provider, the intermediary and the consumer.
* Describes and applies the technology (hardware and software) used in the electronic marketing of tourism services.
* Explains the process of electronic marketing of tourism services and its benefits and disadvantages, from the perspective of the tourism provider, the intermediary and the consumer.
HND and 1st/2nd year undergraduate students studying tourism.
Introduction, how to use this book as a teaching and learning aid, thematic case study; A history of ICT; The hardware and software of ICT; A revision of marketing and management core principles; Where it started: the ICT revolution in airlines; B2B marketing in the travel and tourism industry; B2C marketing in the travel and tourism industry; eCRM in the travel and tourism industry; Travel and tourism websites; ICT in the management and marketing of events and attractions; ICT in the hospitality sector; ICT and Management issues; Emerging trends in ICT and travel and tourism.
- Edition: 1
- Published: January 1, 2015
- Imprint: Butterworth-Heinemann
- Language: English
- eBook ISBN: 9780080939711
IM
Ian McDonnell
Ian McDonnell is Senior Lecturer at the University of Technology, Sydney, Australia.
Affiliations and expertise
Senior Lecturer at the University of Technology, Sydney, Australia.