Emarketing Excellence
- 2nd Edition - July 8, 2005
- Imprint: Butterworth-Heinemann
- Authors: Dave Chaffey, PR Smith
- Language: English
- eBook ISBN:9 7 8 - 0 - 0 8 - 0 4 7 2 6 2 - 1
As with the rest of the Emarketing Essentials series, the key features of Emarketing Excellence are that it is:* Applied - Based on the CIM E-Marketing Award but giving in-dept… Read more
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As with the rest of the Emarketing Essentials series, the key features of Emarketing Excellence are that it is:
* Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation.
* Practical - case studies from B2C, B2B, NfP, large and small organisations as practical. UK and European emphasis.
* Balanced - insights based on industry research, reports and some academic work where appropriate. Also a range of viewpoints - not just the author's view, but also other leading opinion formers.
* Dynamic - content is bang up-to-date and with web links for every chapter showing readers where they can go to stay up-to-date
* Accessible - Relevant to all marketers whether specialising in e-marketing or marketing managers or marketing assistants looking to work smarter.
* Successful- The first ed has sold 3,700 copies
* Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation.
* Practical - case studies from B2C, B2B, NfP, large and small organisations as practical. UK and European emphasis.
* Balanced - insights based on industry research, reports and some academic work where appropriate. Also a range of viewpoints - not just the author's view, but also other leading opinion formers.
* Dynamic - content is bang up-to-date and with web links for every chapter showing readers where they can go to stay up-to-date
* Accessible - Relevant to all marketers whether specialising in e-marketing or marketing managers or marketing assistants looking to work smarter.
* Successful- The first ed has sold 3,700 copies
* Provides guidance on how to write, edit and publish more effective content for the online readership
* Addresses B2B issues as well as B2C
* Set out in a clearly structured style to ensure the points being made are easily accessible
* Addresses B2B issues as well as B2C
* Set out in a clearly structured style to ensure the points being made are easily accessible
Marketers; Specialist web marketers; Dedicated staff employed to write online copy; PR agencies; eMarketing agencies.
Chapter 1 Intro; Chapter 2 ReMix; Chapter 3 e-Models;
Chapter 4 e-Customers; Chapter 5 e-Tools; Chapter 6 Site design; Chapter 7 Traffic building; Chapter 8 eCRM; Chapter 10 General;
Chapter 4 e-Customers; Chapter 5 e-Tools; Chapter 6 Site design; Chapter 7 Traffic building; Chapter 8 eCRM; Chapter 10 General;
- Edition: 2
- Published: July 8, 2005
- Imprint: Butterworth-Heinemann
- Language: English
DC
Dave Chaffey
A leading internet marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave is an examiner on the CIM e-Marketing Award and course director for CIM e-marketing workshops since 1997. He is the managing director of Marketing Insights Limited and also lectures in e-business at the Universities of Cranfield, Leeds and Warwick.
Affiliations and expertise
Specialist E-marketing trainer, consultant and author, Derby, UKPS
PR Smith
Affiliations and expertise
PR Smith (http://www.PRSmith.org) is a best-selling marketing author, international speaker and consultant. Paul is Senior Examiner for eMarketing at the Chartered Institute of Marketing. He is also the creator of SOSTAC ® Planning now used by organisations around the world.