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Effective Use of Social Media in Public Health
- 1st Edition - May 24, 2023
- Editors: Kavita Batra, Manoj Sharma
- Language: English
- Paperback ISBN:9 7 8 - 0 - 3 2 3 - 9 5 6 3 0 - 7
- eBook ISBN:9 7 8 - 0 - 3 2 3 - 9 5 6 3 1 - 4
Effective use of Social Media in Public Health offers a well-organized and comprehensive review of social media and its impact on people’s lives and the public health sector… Read more
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Request a sales quote- Provides complete and comprehensive landscape of social media-based applications and their uses among diverse population groups
- Covers current uses and applications of social media, including coverage of issues such as cyberbullying, infodemiology, and program diversity and inclusion
- Includes content from authors from public health and interdisciplinary areas who deliver a holistic view of the subject matter
- Cover image
- Title page
- Table of Contents
- Copyright
- Dedication
- List of contributors
- About the contributors
- Foreword
- Preface
- Acknowledgments
- Section I. Introduction
- Chapter 1. Social media and types with their current applications in public health and healthcare
- Social media
- Role of social media in public health
- COVID-19 and social media publications
- Social media and the dangers of misinformation
- Types of social media
- Social media and public health interventions
- Social media and social ecological model
- Social media and youth
- Ethical issues in social media
- Challenges and opportunities of social media
- Chapter summary
- Questions for discussion
- Websites to explore
- Key terms—definitions
- Chapter 2. Gender and age-specific use of social media
- Introduction
- Age-specific use of social media
- The impact of gender on social media use
- Chapter summary
- Discussion questions
- Definition of key terms
- Websites to explore
- Section II. Social media use and mental health outcomes in diverse populations
- Chapter 3. Social media and young adults
- Social media and young adults
- Key terms defined
- Mental health and counseling trends and issues
- Summary
- Questions for discussion
- Website to explore
- Activity for the reader
- Key terms used in the chapter
- Chapter 4. Social media: utility versus addiction
- Introduction
- Prevalence of social media use
- Social media during the COVID-19 pandemic
- The epigenetic effect is a future concern
- Addiction to social media
- The theoretical basis of social media addiction
- Summary
- Conclusion
- Questions
- Definition of key terms
- Website to explore
- Popular social networking websites/applications
- Chapter 5. Social media use among older adults and their challenges
- Introduction
- Growing older population and its consequences
- Role of social support and social connectedness
- Social media
- Research-based evidence of benefits of social media usage among older adults
- Policy approaches to increase social connectedness
- Challenges associated with social media for older adults
- Summary
- Conclusion
- Questions
- Definition of key terms
- Websites to explore
- Chapter 6. Social media, diversity, equity, and inclusion
- Identifying diversity, equity, and inclusion
- How does health equity, diversity, and inclusion affect mental health?
- Barriers to mental health service utilization
- Linking social media, mental health, and diversity equity and inclusion
- Implications for public health practice
- Chapter summary
- Definition of key terms
- Review or discussion questions
- Websites to explore
- Section III. Social media and global exposure to research
- Chapter 7. Ethical, privacy, and confidentiality issues in the use and application of social media
- Social media and its varied applications
- Role of ethics in social media usage
- Role of privacy in social media usage
- Case study questions
- Case study questions
- Role of confidentiality in social media usage
- Review of literature
- Confidentiality
- Can ethics and confidentiality Coexist?
- Application of privacy and confidentiality in public health studies using social media
- Chapter summary
- Questions for discussion
- Important terms defined
- Websites to explore
- Chapter 8. Applications of social media research in quantitative and mixed methods research
- Introduction
- Applications of social media research
- Engagement (likes, comments, and reposting)
- Reach (followers, friends of friends, viral, and influencers)
- Motivations for posting
- Change over time
- Experimental
- Real-time
- Self-report vs. actual content
- Social media use measures
- Challenges for quantitative and mixed methods research
- Future directions for quantitative and mixed methods social media research
- Conclusion
- Questions for discussion
- Websites to explore
- Definition of key terms
- Chapter 9. Applications of social media in qualitative research in diverse public health areas
- Introduction
- Social media and qualitative research
- Methods/tools
- Applications of social media in diverse public health areas
- Application of social media by health care professionals
- Social media and public
- Social media and public health organizations
- Pitfalls of social media
- Guidelines for ethical use of social media in public health
- Conclusions and future directions
- Questions for discussion
- Websites to explore
- Key terms
- Chapter 10. Role of social media in research publicity and visibility
- Introduction
- Novel publication metric trends
- Using social media for health information
- Social media as dissemination avenues
- Visual abstracts
- Challenges and advantages of disseminating research on social media
- Effect of social media on health outcomes in spite of research findings
- Linking health literacy and media literacy
- Engaging policy makers through social media
- Disseminating research on social media and the rise of enterprise social media
- Implications for public health practice
- Conclusions
- Chapter summary
- Definition of key terms
- Review or discussion questions
- Websites to explore
- Section IV. Social media, public health communication, and pedagogy
- Chapter 11. Social media and policy campaigns
- Introduction
- Overview of social media in advocacy and policy change
- Examples of use
- Public opinion
- Future directions
- Conclusions
- Questions
- Websites to explore
- Definitions of key terms
- Chapter 12. Social media and Infodemiology—use of social media monitoring in emergency preparedness
- Introduction
- Information Epidemiology or Infodemiology
- Uses of Infodemiology on historical context
- Research landscape of Infodemiology
- The expanded framework of Infodemiology
- Social media and the COVID-19 pandemic
- Infodemic: A new front of challenge in the COVID-19 battle (mis vs. dis vs. mal)
- Fake news triangle and meta-framework of fake news impact
- COVID-19: A pandemic of publications
- “Infodemic knowledge” and public health at risk
- Social media: A double-edged sword
- Efforts to combat “infodemic”
- Strategies to flatten the “Infodemic curve”
- Conclusions and future directions
- Questions for discussion
- Websites to explore and a list of credible sources
- Key terms with definitions
- Chapter 13. Social media, online learning, and its application in public health
- Social media
- Health communication
- Health equity guiding principles for inclusive communication
- Skill building discussion questions activity
- Social marketing and public health
- Health promotion, prevention, and psychosocial health
- Chapter summary
- Chapter key terms
- Chapter review questions
- Websites to explore to learn more
- American public health association
- Texthelp
- Section V. Social media in healthcare
- Chapter 14. Application of social media in designing and implementing effective healthcare programs
- Introduction
- Role of social media in healthcare
- Role of social media in health promotion
- Role of social media in circulating health facts and ceasing the wrong information
- Role of social media in research
- Role of social media in professional development
- Role of social media in improving doctor–patient communication and health services
- Popular social media platforms for doctors
- Benefits of using social media by healthcare professionals
- Professional recommendations for using social media
- Limitations and challenges
- Conclusions
- Chapter summary
- Questions for discussion
- Websites to explore and a list of credible sources
- Definition of key terms
- Chapter 15. Role of social media in telemedicine
- Telemedicine
- Social media
- Social media in healthcare
- Role of smartphones in using social media in health
- Use of social media in telemedicine
- Guidelines for social media use in telemedicine
- Use of social media by different specialties/branches in healthcare
- Different uses of social media in healthcare
- mHealth and telemedicine
- Telemedicine, social media, and curriculum
- Telepharmacy
- Positive and negative points of using social media in telemedicine
- Recommendations for using social media in telemedicine
- Summary
- Questions for discussion
- Websites to explore
- Section VI. Epilogue
- Chapter 16. Innovative uses of social media in public health and future applications
- The growing use of social media among public health and healthcare professionals
- The upward trend of the use of social media in public health research
- Social media and crowdsourcing
- Artificial intelligence and social media
- Rise in the use of social media in teaching, training, and workforce development of public health and healthcare professionals
- Increasing use of social media in disease surveillance
- Rising use of social media in public health campaigns and messaging
- Greater use of social media by local health departments
- Social media surveillance in K-12 settings
- Counteracting threats from the use of social media
- Expanding the use of social media for health education and health promotion interventions
- Use of social media for equity and social justice
- Use of social media for quality assessment and safety of healthcare services
- Use of social media in policy change interventions
- Conclusion
- Index
- No. of pages: 392
- Language: English
- Edition: 1
- Published: May 24, 2023
- Imprint: Academic Press
- Paperback ISBN: 9780323956307
- eBook ISBN: 9780323956314
KB
Kavita Batra
MS
Manoj Sharma
Dr. Manoj Sharma, MBBS, Ph.D., MCHES® is a public health physician and educator with a medical degree from the University of Delhi and a doctorate in Preventive Medicine (Public Health) from The Ohio State University. He is also a master-certified health education specialist certified by the National Commission on Health Education Credentialing. He is currently a tenured Full Professor and Chair of the Department of Social and Behavioral Health at the University of Nevada, Las Vegas (UNLV) in the School of Public Health and an Adjunct Professor in the Department of Internal Medicine at UNLV Kirk Kerkorian School of Medicine. In his career, spanning over 35 years, he has trained/taught over 6,000 health professionals including physicians, health education specialists, dietitians, community health nurses, health care administrators, epidemiologists, sanitarians, health and development workers, allied health professionals, and others. He has designed and taught a variety of undergraduate and graduate courses in health behavior, health education, and health promotion at 13 national and international universities working full-time or part-time (University of Nevada, Las Vegas, Jackson State University, University of Cincinnati, the University of Nebraska at Omaha, the University of Nebraska at Lincoln, University of Nebraska Medical Center, Southern Illinois University at Carbondale, Central Michigan University, Walden University, National University, The Ohio State University, Saint Mary's College of Minnesota and Minnesota State University, Mankato). He has worked for local health departments (City of Columbus, OH; Douglas County Health Department, NE; City of Cincinnati Health Department, OH etc.); state health departments/agencies (OH, MS, NE, Ohio Commission on Minority Health, etc.); federal government agencies (Centers for Disease Control and Prevention -- CDC, National Institutes of Health - NIH, United States Environmental Protection Agency – USEPA, etc.); invited keynote presenter at universities (Chongqing Medical University, China; Lincoln Memorial University; University of Arkansas; University of Oklahoma); non-profit agencies (American Cancer Society, American Lung Association, Charles Drew Health Center, Indian Chicano Health Center, Voluntary Health Association of India, etc.); professional organizations (American Public Health Association, American School Health Association); and international agencies including governments of other nations (European Union, World Health Organization, Swiss Development Corporation, Government of Mongolia, Government of India, Associazione Italiana Amici di Raoul Follereau (Italy), etc.). He is a prolific researcher and as of June 2024 had published 15 books, over 400 peer-reviewed research articles, and over 500 other publications and secured funding for over $10 million (h-index 54, i-10 index around 250, and over 16,000 citations). He is ranked in the top one percentile of global scientists from 176 subfields by Elsevier. He has been awarded several prestigious honors including several American Public Health Association awards (Lyndon Haviland Public Health Mentoring Award, ICTHP Impact Award; J. Mayhew Derryberry Award; Alcohol Tobacco and Other Drugs Section Lifetime Achievement Award; Cancer Forum’s Public Health Diversity, Equity, and Inclusion Award); The Ohio State University awards (William Oxley Thompson Early Career Award; William R. Gemma Distinguished Alumnus Award from the College of Public Health Alumni Society; Distinguished Alumni Achievement Award from the College of Medicine); University of Nevada, Las Vegas Awards (Harry Reid Silver State Award, Outstanding Graduate Faculty Leadership Award, Outstanding Faculty Member of the Year Award, Community Engagement Community-Based Research Faculty Award) among many others. His research interests are in global health, developing and evaluating theory-based health behavior change interventions, obesity prevention, stress-coping, community-based participatory research, and integrative mind-body-spirit interventions.