Effective Use of Social Media in Public Health
- 1st Edition - May 24, 2023
- Imprint: Academic Press
- Editors: Kavita Batra, Manoj Sharma
- Language: English
- Paperback ISBN:9 7 8 - 0 - 3 2 3 - 9 5 6 3 0 - 7
- eBook ISBN:9 7 8 - 0 - 3 2 3 - 9 5 6 3 1 - 4
Effective use of Social Media in Public Health offers a well-organized and comprehensive review of social media and its impact on people’s lives and the public health sector… Read more
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Request a sales quoteEffective use of Social Media in Public Health offers a well-organized and comprehensive review of social media and its impact on people’s lives and the public health sector. Divided into sections, the book addresses the growing use (and importance) of social media in conducting and disseminating research findings and covers an array of issues from cyberbullying to diversity and inclusion. Written by health educators and practitioners for health educators and practitioners, this book is a timely resource on the topics discussed.
- Provides complete and comprehensive landscape of social media-based applications and their uses among diverse population groups
- Covers current uses and applications of social media, including coverage of issues such as cyberbullying, infodemiology, and program diversity and inclusion
- Includes content from authors from public health and interdisciplinary areas who deliver a holistic view of the subject matter
Researchers, Scientists, Practitioners, Undergraduate and Graduate Students in the areas of Public Health
Foreword
Rick Petosa
Preface
Part I: Introduction
1. Social media and types with their current applications in public health and healthcare
Tung Sung Tseng and Gabrielle Gonzalez
2. Gender and age-specific use of social media
Jody L. Vogelzang
Part II: Social media use and mental health outcomes in diverse populations
3. Social media and young adults
Bronwyn MacFarlane and Jason Kushner
4. Social media: utility versus addiction
Ram Lakhan, Bidhu Sharma and Manoj Sharma
5. Social media use among older adults and their challenges
Ram Lakhan, Bidhu Sharma and Manoj Sharma
6. Social media, diversity, equity, and inclusion
Tiffiny R. Jones and Sely-Ann Headley Johnson
Part III: Social media and global exposure to research
7. Ethical, privacy, and confidentiality issues in the use and application of social media
Amar Kanekar and Joseph Otundo
8. Applications of social media research in quantitative and mixed methods research
Rose Marie Ward, Mai-Ly N. Steers, Akanksha Das, Shannon Speed and Rachel B. Geyer
9. Applications of social media in qualitative research in diverse public health areas
Geetanjali C. Achrekar and Kavita Batra
10. Role of social media in research publicity and visibility
Sely-Ann Headley Johnson and Tiffiny R. Jones
Part IV: Social media, public health communication, and pedagogy
11. Social media and policy campaigns
Gayle Walter
12. Social media and Infodemiologyduse of social media monitoring in emergency preparedness
Kavita Batra, Ravi Batra and Manoj Sharma
13. Social media, online learning, and its application in public health
Janea Snyder
Part V: Social media in healthcare
14. Application of social media in designing and implementing effective healthcare programs
Priyanka Saluja, Vishakha Grover, Suraj Arora, Kavita Batra and Jashanpreet Kaur
15. Role of social media in telemedicine
Rasika Manori Jayasinghe and Ruwan Duminda Jayasinghe
Part VI: Epilogue
16. Innovative uses of social media in public health and future applications
Manoj Sharma
- Edition: 1
- Published: May 24, 2023
- No. of pages (Paperback): 392
- Imprint: Academic Press
- Language: English
- Paperback ISBN: 9780323956307
- eBook ISBN: 9780323956314
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Kavita Batra
Dr. Kavita Batra, PhD, MPH, BDS, FRSPH, serves as an Assistant Professor and Senior Biostatistician with the Kirk Kerkorian School of Medicine at UNLV. Dr. Batra began her career as a dental surgeon in India and received her master’s and doctorate degrees in public health from the University of Nevada, Las Vegas, USA. As the co-vice chair of the research seminar planning committee for the office of research and director of internal medicine resident research within the school of medicine, Dr. Batra provides statistical and research mentoring to faculty, residents, fellows, and medical students. Her research interests include, but are not limited to, maternal and child health, COVID-19, social determinants of health, vaccine hesitancy, clinical research, and evidence synthesis. Dr. Batra has published multiple peer-reviewed articles and presented her work at several state, national, and international public health conferences. She has an extensive experience in quantitative and qualitative research. Dr. Batra serves on the topical advisory panel and editorial boards of several journals, including Annals of Epidemiology, Psychiatric Case Reports, Dentistry Journal, Vaccines, and Healthcare. Dr. Batra is a President-elect to the Delta Omega-Delta Theta Chapter at UNLV, a Grad Alumni Ambassador, a key member to the Sexual Misconduct Taskforce, Nevada System of Higher Education, and a statewide secretory to the Nevada Public Health Association.
Affiliations and expertise
Assistant Professor and Senior Biostatistician, Kirk Kerkorian School of Medicine at UNLV, Las Vegas, Nevada, USAMS
Manoj Sharma
Manoj Sharma, MBBS, Ph.D., MCHES® is a public health physician and educator with a medical degree from the University of Delhi and a doctorate in Preventive Medicine from The Ohio State University. He is also a Master Certified Health Education Specialist certified by the National Commission on Health Education Credentialing. He is currently a tenured Full Professor of Public Health and Adjunct Professor of Internal Medicine at the University of Nevada, Las Vegas. He served as the past Founding Chair of the Department of Social and Behavioral Health at UNLV. In his career, spanning over 40 years, he has trained/taught over 6,000 health professionals. He has designed and taught a variety of undergraduate and graduate courses in health behavior, health education, and health promotion at 13 national and international universities working full-time or part-time. He has worked and provided leadership for local health departments, state health departments/agencies, federal government agencies, non-profit agencies, professional organizations, and international agencies including governments of other nations. He has been invited as a keynote presenter at several universities. He is a prolific researcher and as of March 2025 has published 17 books, over 425 peer-reviewed research articles, and over 500 other publications (h-index 60, i-10 index over 250, and over 20,000 citations) and secured funding for over $10 million. He has been awarded several prestigious honors including the American Public Health Association’s Lyndon Haviland Mentoring Award, PHEHP Distinguished Career Award, ICTHP Impact Award, J. Mayhew Derryberry Award, ATOD Lifetime Achievement Award, Cancer Forum’s Diversity, Equity and Inclusion Award and William R. Gemma Distinguished Alumnus Award from the College of Public Health Alumni Society and Alumni Achievement Award from the College of Medicine at the Ohio State University among others. His research interests are in developing and evaluating theory-based (evidence-based) health behavior change interventions, obesity prevention, mental health, stress-coping, community-based participatory research/evaluation, and integrative mind-body-spirit interventions.
Affiliations and expertise
Social & Behavioral Health, & Internal Medicine, University of Nevada, Las Vegas, NV, United StatesRead Effective Use of Social Media in Public Health on ScienceDirect