
E-Health Two-Sided Markets
Implementation and Business Models
- 1st Edition - December 1, 2016
- Imprint: Academic Press
- Author: Vivian Vimarlund
- Language: English
- Paperback ISBN:9 7 8 - 0 - 1 2 - 8 0 5 2 5 0 - 1
- eBook ISBN:9 7 8 - 0 - 1 2 - 8 0 5 4 4 1 - 3
E-health two-side Markets: Implementation and Business Models presents empirical models and suggestions that focus on how to remove barriers to deliver online services across bo… Read more

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Request a sales quoteE-health two-side Markets: Implementation and Business Models presents empirical models and suggestions that focus on how to remove barriers to deliver online services across borders and how actual barriers affect business models in a two-sided market with regard to eHealth. Technological innovation and business developments in online trade result in fast-evolving markets with the continuous emergence of new products and services, thus requiring a specific approach.
This book discusses how to develop innovative and cost-effective implementation strategies for complex organizations, the importance of barriers and facilitators for two-sided markets when implementing e-health services and/or IT based innovations, which pre-requisites have to be achieved in complex organizations that act in two-sided markets when implementing e-services, the ecosystem for implementation of services and innovations in complex organizations, and its effects for business models.
This book is a valuable source for researchers in medical informatics, and is also ideal for stakeholders, consultants, advisors, and product designers involved in eHealth services.
- Presents guidelines that can be used as examples of pros and cons in two-side markets
- Provides knowledge that enables readers to identify the changes that need to be considered in budget proposals for eHealth implementation
- Includes examples of business models applied in two-side markets, diminishing external effects and failures
Researchers in medical informatics; stakeholders, consultants, advisors and product designers involved in eHealth services
Part I: Introduction to the Ecosystem for Two-Sided Markets, Barriers and Facilitators
Chapter 1. Introduction to the Ecosystem for Two-Sided Markets, Barriers and Facilitators
- Abstract
- Introduction
- The Ecosystem of a Two-Sided Market in E-Health
- Constraints, Threats, and Exceptions that Affect the Sustainability and Size of the E-Health Two-Sided Market Ecosystem
- The Importance of the Existence of Networks
- Conclusion
- References
Part II: Usability and Design
Chapter 2. Patient Safety and Health Information Technology: Platforms That Led to the Emergence of a Two-Sided Market
- Abstract
- Introduction
- Technology-Induced Errors: A Definition
- The Cost of Technology-Induced Errors
- The Emergence of Platforms to Address Technology-Induced Errors
- Platforms for Addressing Technology-Induced Errors
- Medline®
- Manufacturer and User Facility Device Database (MAUDE®)
- Impact of the Open Access Nature of Medline® and MAUDE® upon the Development of a Two-Sided Market
- Future Directions for a Two-Sided Market Involving HIT Safety
- References
Chapter 3. Usability of Healthcare Information Technology: Barrier to the Exchange of Health Information in the Two-Sided E-Health Market?
- Abstract
- Introduction
- Connecting the Two-Sided E-Health Market: The Case of Personal Health Records and Patient Portals
- Human Issues and Socio-Technical Issues in Health Information Exchange
- The User-Task-Context Matrix: Application to Assessing and Documenting End-User Information Needs
- Low-Cost Rapid Usability Engineering
- Application of Low-Cost Rapid Usability Engineering Throughout the System Development Life Cycle (SDLC)
- Discussion
- References
Chapter 4. Inclusive Design in Ecosystems
- Abstract
- E-Health, Inclusion, and Design
- An Inclusive Design Approach
- Complex Systems as a Foundation for Multisided Markets
- Health and Healthcare are Complex Systems
- Conclusion
- References
Part III: Safety and Privacy
Chapter 5. Privacy, Trust and Security in Two-Sided Markets
- Abstract
- Introduction
- Concepts and Definitions
- Regulated Healthcare and Two-Sided E-Health Markets
- Security, Privacy, and Trust in Healthcare and Two-Sided E-Health Markets
- Conceptual Model for Two-Sided E-Health Platform
- Security Privacy Requirements for the E-Health Multisided Platform
- The Way To Secure and Trustworthy Multisided E-Health Market
- Security and Privacy Services for Trustworthy Multisided E-Health Markets
- Conclusions
- References
Part IV: Implementation and Introduction of Technologies
Chapter 6. Sustainable and Viable Introduction of Tele-Technologies in Healthcare: A Partial Two-Sided Market Approach
- Abstract
- Introduction
- Terminology
- The Mysteries of Health
- Empowerment
- Emancipation
- Enhancement
- Conclusions on Terminology and Concepts
- Usable Methods
- Conclusion
- Acknowledgments
- References
Chapter 7. Implementation and Evaluation of E-Health Ecosystems in Two-Sided Markets
- Abstract
- Introduction
- Challenges for Successful E-Health Ecosystem Implementation
- Evaluation of E-Health Ecosystem Implementation
- Discussion
- Conclusions
- References
Chapter 8. HIT Implementation and Coordinated Care Delivery from the Perspective of Multisided Markets
- Abstract
- Introduction
- Multisided Markets and Health Information Technology Implementation
- Multisided Framework for Coordinated Healthcare Delivery
- Conclusions
- References
Part V: Business Models
Chapter 9. Explaining Healthcare as a Two-Sided Market Using Design Patterns for IT-Business Models
- Abstract
- Introduction
- Generic Meta-Requirements of Business Model Design Patterns
- Generic Principles of Business Model Design Patterns
- Business Model Design Patterns in Practice
- Explaining Healthcare as Two-Sided Market
- Conclusion
- References
Chapter 10. Business Models in Two-Sided Markets (Analysis of Potential Payments and Reimbursement Models That Can Be Used)
- Abstract
- Introduction
- Business Models in Two-Sided E-Health Markets
- The Role of the Intermediary Platform
- Applying Theory to Practice: An Example of Business and Revenue Models for an E-Health Intermediary Platform
- Conclusion
- References
- Endnotes
Part VI: The Future of the Area
Chapter 11. The Future of Two-Sided E-Health Markets
- Abstract
- The Future Needs a Market Perspective on E-Health
- The Role of the Intermediary Platform and its Implications in Increasing Industry, SME, and Entrepreneurial Involvement
- Customer Orientation as Key to Success
- The Role of Policy Innovation and Renewal
- The Role of Entrepreneurial Collaboration
- Concluding Remarks
- References
- Edition: 1
- Published: December 1, 2016
- No. of pages (Paperback): 226
- No. of pages (eBook): 226
- Imprint: Academic Press
- Language: English
- Paperback ISBN: 9780128052501
- eBook ISBN: 9780128054413
VV
Vivian Vimarlund
Dr. Vimarlund has since 1989 conducted research within the area of Informatics with special focus on issues such as: a) Methods and models to evaluate the socio-economic impact of the implementation and use of IT-based innovations in healthcare; b) business models for Public Information Systems and Electronic Markets; and c) eHealth services implementation and two-side markets.
• Expert Evaluator for the Mitacs Accelerate Internship Program, Canada, 2015.
• Expert Evaluator for the Akrediterings Institute. Danmark, Evaluation of the IT-programme at Arhus University, 2014
• Expert Evaluator at EU-commission: Program Horizon, 2014
• Expert Evaluator at EU-commission: Program AAL, 2013, 2014
• Expert Evaluator for FAS, 2013
• Expert Evaluator at STINT, 2012. Evaluation of Institutional Grants.
• Expert Evaluator for The Research Council of Norway: naturvitenskap og teknologi. Dep. of Science and Technology Division for Vitenskap. Division of Science Norges forskningsråd (2004, 2005, 2009, 2010, 2011,2012, 2013,2014.