Dynamic Relationality Theory of Creative Transformation

Dynamic Relationality Theory of Creative Transformation: Grounding Machinic Ecosystems in Life Experiences introduces a visionary approach to understanding the evolving relationship between technology and human experiences. It delves into the transformative potential of Machinic Generalized Intelligence (MGI), where AI and human intelligence converge harmoniously, creating a new paradigm of interactive, machinic life experiences. This book challenges the traditional tech-centric view, advocating for a life and experience-first perspective. It presents the Dynamic Relationality Theory (DRT), a novel conceptual framework that redefines our interaction with technology, emphasizing cocreative, emergent experiences over mere digital platformization.

Through an interdisciplinary approach combining philosophical insights and social theories with practical applications, this book navigates the complexities of digitalized life ecosystems, employing concepts and tools from assemblage theory, category theory, sheaf theory, differential topology, and gauge theory. For readers grappling with the complexities of AI and its societal implications, this book offers clarity and direction. It provides a robust theoretical framework to understand the changing landscape of human–technology interaction. Furthermore, it integrates philosophical insights and ethical considerations into the discussion of AI and technology, providing a well-rounded perspective that aids in ethical decision-making and responsible innovation. It also delves into practical applications and future implications of AI, aiding readers in applying these concepts in real-world scenarios.

By moving beyond a purely technological focus, this book equips readers with the insights needed to navigate the ethical, philosophical, and practical challenges posed by the integration of AI into daily life. A crucial resource for academics, professionals, and policymakers, this book serves as a guide to making informed decisions and fostering responsible innovation in the age of AI.

“AI is disrupting the modern enterprise ecosystem, raising many unforeseen opportunities for companies, but also posing relevant challenges for managers, who not always know how to best integrate AI within their strategic decision-making processes and how to effectively transform their organizations. The new book by Ozcan and Ramaswamy presents Dynamic Relationality Theory, a much-needed theoretical framework which models how organizations can be transformed through co-intelligence. The depth and rigor of the book makes it an essential reading for scholars. However, the very interesting practical examples will also help managers to navigate the complexities of the co-intelligent business landscape.” Testimonial by Oriol Iglesias, Professor of Marketing, ESADE – Universitat Ramon Llull (Spain), 2025

“Presents a sophisticated and timely theorisation of evolutionary change within machinic life-experience ecosystems. Building on the concept of counter-actualisation and the MLXE framework, the authors illuminate the entangled dynamics of human–machinic relationality across diverse matrices. Particularly compelling is the book’s applicability to patient care, where complex, adaptive interactions among technology, clinicians, and lived experience increasingly shape therapeutic pathways. By demonstrating how technological platforms can be strategically integrated with existential territories and embodied experience, this work offers a vital contribution to posthuman thought, systems theory, and creative transformation across technological, organisational, and existential domains.” Testimonial by Cristian Ortiz-Villalón, MD PhD PhD MBA, Karolinska Institute (Sweden), 2025

“Moving from an ontology grounded in fixed essences to one attuned to relations and processes is the defining feature of all contemporary social and political theory. Yet this move continues to bedevil scholars concerned to map new empirical coordinates for the social sciences. Offers a welcome breakthrough by presenting a systematic guide for empirical inquiry equal to the grand challenges of the age. From generative AI and machine learning to robotics and synthetic biology, sets out a new empiricism for the assemblage, presenting critical new tools for thinking about the transformations of work, life and culture.” Testimonial by Cameron Duff, Professor of Politics and Organisation, Centre for Organisations and Social Change, RMIT University (Australia), 2025

“The book offers an emergent theory of Dynamic Relationality. It pulls both from the authors’ own impressive academic track record but also from a deep philosophical legacy. It is both timely and relevant in its treatment of interaction, experience and assemblage in the context of exploring the synergies between human and artificial intelligence. The level of the book is ambitious and will undoubtedly stimulate new and innovative research in relational dynamics. Their ideas of Machinic General Intelligence (MGI) and Machinic Life Experience Ecosystem' (MLXE) are new and interesting and I am really interested to read further.” Testimonial by Richard Ian Gyrd-Jones, Professor of Marketing, Center for Tourism and Hospitality Management, Copenhagen Business School (Denmark), 2025

“I have been deeply impressed with the depth of thinking and rigor that both Kerimcan Ozcan and Venkat Ramaswamy have put into Dynamic Relationality Theory. I believe that the concepts outlined here can serve as the foundation for any future thinking related to the intersection of value creation, AI and other key technologies (blockchain, distributed ledger technology, etc.). The ideas presented here are powerful, and this book is amust reading for anyone truly serious about the future of value measurement and value co-creation in technologically-enhanced environments and systems.” Testimonial by Philip Sugai, Professor of Marketing and Director of Value Research Center, Doshisha University (Japan), 2025

“Ozcan and Ramaswamy span an impressive theoretical umbrella across digital ecosystems, (generative) AI, and organizational transformation. In doing so, they achieve a remarkable conceptual comprehensiveness and cohesiveness that covers technological, machinic, and strategic aspects just as much as human, (co-)creative, and experiential dimensions—not in isolation but with an explicit focus on their underlying intricate interactions and interdependencies. While grounded in the fundamental philosophies of Deleuze and Guattari, Ozcan and Ramaswamy never lose sight of the practical and pragmatic, applying their foundational theory to crucial sectors like food, health, and education, and deriving important implications for sustainability, well-being, and welfare.” Testimonial by Julian R.K. Wichmann, Assistant Professor of Marketing, Tilburg University (The Netherlands), 2025