Destination Brands
Managing Place Reputation
- 3rd Edition - March 9, 2011
- Imprint: Butterworth-Heinemann
- Authors: Nigel Morgan, Roger Pride, Annette Pritchard
- Language: English
- eBook ISBN:9 7 8 - 0 - 0 8 - 0 9 6 9 3 1 - 2
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and em… Read more
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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.
It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
• 25 completely new chapters authored by place brand consultants, destination marketers, diplomats, designers and academics, including Anholt, Kotler, Olins and other leading authorities
• Truly global coverage, with new case studies and examples from Europe, the Americas, Africa, the Middle East and Asia-Pacific
• Consideration of contemporary issues surrounding place reputation management, such as the importance of digital platforms, social networking, and media and public relations
• Truly global coverage, with new case studies and examples from Europe, the Americas, Africa, the Middle East and Asia-Pacific
• Consideration of contemporary issues surrounding place reputation management, such as the importance of digital platforms, social networking, and media and public relations
Third year undergraduates and postgraduates on tourism and tourism marketing courses; tourism and marketing professionals, advertising/marketing agencies.
- Edition: 3
- Published: March 9, 2011
- Imprint: Butterworth-Heinemann
- Language: English
NM
Nigel Morgan
Affiliations and expertise
University of Wales Institute, Cardiff, UKRP
Roger Pride
Affiliations and expertise
Marketing Director at the Wales Tourist Board.AP
Annette Pritchard
Affiliations and expertise
University of Wales Institute, Cardiff, UKRead Destination Brands on ScienceDirect