CIM Revision card: Marketing Environment 05/06
- 1st Edition - September 28, 2005
- Imprint: Butterworth-Heinemann
- Author: Marketing Knowledge
- Language: English
- eBook ISBN:9 7 8 - 0 - 0 8 - 0 5 0 1 3 5 - 2
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible.… Read more
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Request a sales quoteDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.
* Written specifically for revision purposes therefore only featuring the key concepts that need to be learned
* Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information
* Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications
* Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information
* Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications
Students studying for the CIM Professional Certificate in Marketing module entitled Marketing Environment.
The nature of the organization and the impact of its environment; The micro-environment; Analysis of the competitive environment; The macro-environment; The demographic, social and cultural environment; The economic and international environment; The political and legislative environment; The technical/information environments; Environmental information systems - coping with the challenge of environmental change.
- Edition: 1
- Published: September 28, 2005
- Imprint: Butterworth-Heinemann
- Language: English
- eBook ISBN: 9780080501352
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