CIM Coursebook Strategic Marketing Decisions
07/08 Edition
- 4th Edition - June 29, 2007
- Imprint: Butterworth-Heinemann
- Authors: Isobel Doole, Robin Lowe
- Language: English
- eBook ISBN:9 7 8 - 0 - 0 8 - 0 5 6 1 1 8 - 9
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/… Read more
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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
* Written specially for the Strtegic Marketing Decisions module by the Senior Examiner
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
CIM Lecturers and CIM students taking the Strategic Marketing Decisions module
- Edition: 4
- Published: June 29, 2007
- Imprint: Butterworth-Heinemann
- Language: English
ID
Isobel Doole
Affiliations and expertise
CIM Senior Examiner for the Strategic Marketing Decisions module, and Principal Lecturer in International Marketing, School of Business and Finance, Sheffield Hallam University.RL
Robin Lowe
Affiliations and expertise
Robin Lowe, Principle Lecturer in Marketing, faculty of Organization and Management, Sheffield Hallam University