CIM Coursebook 06/07 Marketing in Practice
- 1st Edition - June 15, 2006
- Imprint: Butterworth-Heinemann
- Author: Tony Curtis
- Language: English
- eBook ISBN:9 7 8 - 0 - 0 8 - 0 5 0 1 1 9 - 2
Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are… Read more
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Request a sales quoteElsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:
*Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
*Search the Coursebook online for easy access to definitions and key concepts
*Access the glossary for a comprehensive list of marketing terms and their meanings
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:
*Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
*Search the Coursebook online for easy access to definitions and key concepts
*Access the glossary for a comprehensive list of marketing terms and their meanings
* Written specially for the Marketing in practice module by the CIM senior examiner for marketing management in practice module
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Specifically written for students taking the Marketing in Practice module of the CIM Professional Certificate in Marketing course.
- Edition: 1
- Published: June 15, 2006
- Imprint: Butterworth-Heinemann
- No. of pages: 400
- Language: English
- eBook ISBN: 9780080501192
TC
Tony Curtis
Affiliations and expertise
CIM Senior Examiner for the Marketing Management in Practice module, and Senior Lecturer in Marketing, Plymouth Business School.