CIM Coursebook 05/06 Marketing Planning
- 1st Edition - June 27, 2005
- Imprint: Butterworth-Heinemann
- Authors: Karen Beamish, Ruth Ashford
- Language: English
- eBook ISBN:9 7 8 - 0 - 0 8 - 0 5 4 6 5 6 - 8
Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised… Read more
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Request a sales quoteElsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:
- Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
- Receive regular tutorials on key topics from Marketing Knowledge
- Search the Coursebook online for easy access to definitions and key concepts
- Access the glossary for a comprehensive list of marketing terms and their meanings
Specifically written for students taking the Marketing Planning module of the CIM Professional Diploma in Marketing course.
- Edition: 1
- Published: June 27, 2005
- Imprint: Butterworth-Heinemann
- Language: English
- eBook ISBN: 9780080546568
KB
Karen Beamish
Affiliations and expertise
Marketing/Management Education ConsultantRA
Ruth Ashford
Ruth is a Principal Lecturer in Marketing and Public Relations at Manchester Metropolitan University Business School. She is the Undergraduate Programme Co-ordinator for a network of newly developed marketing and retail related degrees and is Senior Examiner for the Chartered Institute of Marketing’s Advanced Certificate Stage 2 Marketing Planning paper, having previously been the Senior Examiner for the Marketing Fundamentals paper. Ruth is also the Principal Examiner for University of Cambridge International Examinations for the Business Career awards (Effective Business Communications papers). Ruth teaches on a range of programmes including the MA in Public Relations and undergraduate programmes in Marketing Management, Retail Management, Advertising and Brand Management.
Ruth co-authors on a number of the CIM Coursebooks published by Butterworth-Heinemann, including Marketing Planning 03/04 by Beamish and Ashford. Prior to entering academe, she was based in a management role, gaining marketing experience within the NHS and Business to Business sectors.
Ruth has been awarded a PhD, which examines the area of Perceived Risk and Dental Services, from Lancaster University. Previous publications include journal papers on Marketing and Dentistry, Education Marketing, Perceived risk in the public sector, supply chain and relationship management, and educational assessment.
Affiliations and expertise
CIM Chief Examiner and Head of the Retail and Marketing division at Manchester Metropolitan University. Ruth was awarded a PhD from Lancaster University in the area of Consumer Behaviour.