CIM Coursebook 05/06 Marketing Management in Practice
- 1st Edition - June 13, 2005
- Imprint: CIMA Publishing
- Author: John Williams
- Language: English
- eBook ISBN:9 7 8 - 0 - 0 8 - 0 5 0 1 1 4 - 7
Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised… Read more
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Request a sales quoteElsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:
- Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
- Receive regular tutorials on key topics from Marketing Knowledge
- Search the Coursebook online for easy access to definitions and key concepts
- Access the glossary for a comprehensive list of marketing terms and their meanings
- Co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the 2005-2006 syllabus
- Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory
- Contains sample assessment material written exclusively for this Coursebook by the Senior Examiner, as well as past examination papers to enable you to practise what has been learned and help prepare for the exam
Specifically written for students taking the Marketing Management in Practice module of the CIM Professional Diploma in Marketing course.
- Edition: 1
- Published: June 13, 2005
- Imprint: CIMA Publishing
- Language: English
- eBook ISBN: 9780080501147
JW
John Williams
John Williams has taught leadership and management in a number of universities and undertaken a variety of research and consultancy projects with a diverse range of clients in the public and private sectors.
His teaching and examining experience spans the range from Advanced Certificate and Diploma to Doctoral level In the course of his career he has worked in several countries in North America and Europe.
Affiliations and expertise
marketing and management consultant