CIM Coursebook 03/04 Marketing Planning
- 1st Edition - July 1, 2003
- Imprint: Butterworth-Heinemann
- Authors: Karen Beamish, Ruth Ashford
- Language: English
- eBook ISBN:9 7 8 - 0 - 0 8 - 0 5 7 4 9 1 - 2
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Recei… Read more
Purchase options
Institutional subscription on ScienceDirect
Request a sales quoteEach coursebook includes access to MARKETINGONLINE, where you can:
* Annotate, customise and create personally tailored notes using the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to definitions and key concepts
* Annotate, customise and create personally tailored notes using the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to definitions and key concepts
* Co-written by the CIM Senior Examiner for the Marketing Planning module to guide you through the 2003-2004 syllabus.
* Free online revision and course support from www.marketingonline.co.uk.
* Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.
* Free online revision and course support from www.marketingonline.co.uk.
* Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.
Specifically written for students taking the Marketing Planning module of the CIM Advanced Certificate (Stege 2) course.
Preface; Introduction to marketing planning; The marketing audit; Marketing planning implementation and control; Promotional operations; Product operations; Price operations; Place operations; Managing marketing relationships; International marketing; Industrial/business to business, FMCGs and services marketing; Not-for-profit, SMEs and virtual marketing; Appendices - Guidance on exam preparation; Undertaking CIM assignments and the integrative project; Sample exam questions and answers; Answers and debriefings; Curriculum information; Index.
- Edition: 1
- Published: July 1, 2003
- Imprint: Butterworth-Heinemann
- No. of pages: 376
- Language: English
- eBook ISBN: 9780080574912
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Karen Beamish
Affiliations and expertise
Marketing/Management Education ConsultantRA
Ruth Ashford
Ruth is a Principal Lecturer in Marketing and Public Relations at Manchester Metropolitan University Business School. She is the Undergraduate Programme Co-ordinator for a network of newly developed marketing and retail related degrees and is Senior Examiner for the Chartered Institute of Marketing’s Advanced Certificate Stage 2 Marketing Planning paper, having previously been the Senior Examiner for the Marketing Fundamentals paper. Ruth is also the Principal Examiner for University of Cambridge International Examinations for the Business Career awards (Effective Business Communications papers). Ruth teaches on a range of programmes including the MA in Public Relations and undergraduate programmes in Marketing Management, Retail Management, Advertising and Brand Management.
Ruth co-authors on a number of the CIM Coursebooks published by Butterworth-Heinemann, including Marketing Planning 03/04 by Beamish and Ashford. Prior to entering academe, she was based in a management role, gaining marketing experience within the NHS and Business to Business sectors.
Ruth has been awarded a PhD, which examines the area of Perceived Risk and Dental Services, from Lancaster University. Previous publications include journal papers on Marketing and Dentistry, Education Marketing, Perceived risk in the public sector, supply chain and relationship management, and educational assessment.
Affiliations and expertise
CIM Chief Examiner and Head of the Retail and Marketing division at Manchester Metropolitan University. Ruth was awarded a PhD from Lancaster University in the area of Consumer Behaviour.